|

More articles from International Journal of Research in Marketing
Tradeoffs in marketing exploitation and exploration strategies: The ov..., September 01, 2004 A social influence model of consumer participation in network- and sma..., September 01, 2004 Relative explanatory power of agency theory and transaction cost analy..., September 01, 2004 Capturing consumer heterogeneity in metric conjoint analysis using Bay..., September 01, 2004 A cross-validity comparison of rating-based and choice-based conjoint ..., September 01, 2004
Looking for additional articles?
Search our database of over 3 million articles.
Looking for more in-depth information on this industry?
Search our complete database of Industry & Market reports by text, subject, publication
name or publication date.
About Goliath
Whether you're looking for sales prospects, competitive information, company
analysis or best practices in managing your organization,
Goliath can help you meet your business needs.
Our extensive business information databases empower business
professionals with both the breadth and depth of credible,
authoritative information they need to support their business
goals. Whether it be strategic planning, sales prospecting,
company research or defining management best practices -
Goliath is your leading source for accurate information.
|