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Deluxe, upper upscale hotels offer private spa rooms.

Publication: Business Travel News
Publication Date: 21-MAR-05 		Format: Online - approximately 717 words
Delivery: Immediate Online Access

Article Excerpt
Deluxe and upper upscale hotel spas are looking for ways to raise the profile of the treatments they provide for the senior-level business traveler in need of rejuvenation. One solution is to house travelers in their own spa rooms within the hotel, rather than regular guest rooms or suites.

While hotel spas' popularity has grown dramatically in the past five years, special spa rooms still are relatively rare. Accordingly, hotels that feature them have a competitive advantage in an increasingly crowded field.

Spa accommodations book at a premium over regular guest rooms, a fee the company either absorbs or is paid directly by the traveler. Assuming...

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