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Marriott to focus on driving average daily rate in 2005.

Publication: Business Travel News
Publication Date: 21-MAR-05
Format: Online - approximately 719 words
Delivery: Immediate Online Access

Article Excerpt
Orlando -- Marriott International chairman and CEO J.W. Marriott Jr. this month told more than 600 general managers of the company's full-service hotels gathered here that driving average daily rate was a key 2005 objective. The higher prices would affect 2006 negotiated rates. Increases achieved in 2004 for 2005 rates were insufficient for the large, multibrand company to meet its earnings projections. Marriott's message is sobering news for travel buyers still absorbing the aggressive rate increases Marriott and other hotel companies negotiated for 2005.

Marriott also used the meeting to unveil a series of improvements in technology and guest room decor intended to give its core Marriott...

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