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Drug chains have knack for in-store marketing.

Publication: Chain Drug Review
Publication Date: 16-FEB-04
Format: Online - approximately 736 words
Delivery: Immediate Online Access

Article Excerpt
NEW YORK -- Condom sales are on the rise, and chain drug stores can take their share of the credit.

According to Information Resources Inc., dollar sales of male contraceptives rose 5.3% in the drug channel for the year ending December 28, 2003.

"Drug stores are ahead of the curve in mass as far as putting condoms in secondary-placement areas," says Jim Daniels, senior director of marketing for Church & Dwight Co./Armkel LLC's category-leading Trojan brand.

Such leading chains as Walgreen Co. are making concerted efforts to give condoms prominent placement not only in front of the pharmacy but also in such areas as feminine hygiene and at the...

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