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Chain marketing tells the story: it's now a digital world.

Publication: Chain Drug Review
Publication Date: 16-FEB-04 		Format: Online - approximately 1296 words
Delivery: Immediate Online Access

Article Excerpt
NEW YORK -- Chain drug stores have made digital technology a major part of their photoprocessing offerings. Members of the trade class are striving to heighten use of in-store imaging with new installations and aggressive marketing. Here is a rundown of what some of them are doing:

Bartell

Bartell Drug has introduced digital technology in all of its stores with the addition of new "Digital Print Centers."

The Seattle-based 52-unit chain is the first major Puget Sound retailer to offer immediate on-site, self-service processing of prints of digital images.

With half of the households in the Puget Sound using digital cameras, that is a major step in serving a growing market, notes assistant vice president of marketing Mike McMurray.

Featuring Kodak technology and lifetime paper, the new service offers a high-quality, cost-effective alternative to home printing. Introductory pricing starts at 29 cents each for 4-inch by 6-inch prints, or about half the cost of printing at home.

McMurray says the print centers are the most significant service introduction in the front end of the company's stores since Bartell began installing one-hour photoprocessing labs in 1992.

Compared to home printing, the Digital PAnt Centers...

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