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Barr makes case for seasonale to doctors.

Publication: Chain Drug Review
Publication Date: 19-JAN-04
Format: Online - approximately 176 words
Delivery: Immediate Online Access

Article Excerpt
WOODCLIFF LAKE, N.J. -- Barr Laboratories Inc. is promoting its Seasonale 0.15 mg/0.03 mg oral contraceptive tablets directly to physicians and other health care providers through its Duramed Pharmaceuticals Inc. Women's Healthcare Sales Force.

Activities aimed at doctors include patient education initiatives, medical education programs and journal ads. Information,...

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