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Article Excerpt
Meeting Professionals International members, during a special "Influencing Senior Executives" track at its Professional Education Conference North America, held January 23 to 25 in San Diego, shared methods of identifying and articulating their value to senior executives and procurement departments, as well as approaches of measuring return on investment.
"If you want job security, you better understand the ROI process," said Lynn Ridzon, director of global meeting management for Bristol Myers Squibb and a panelist at a session on the influence of procurement and consolidation initiatives on the meetings industry led by Christine Duffy, CEO of Maritz Travel.
Panelist Kari Knoll Kesler, global manager of meetings and events for Honeywell International, said the growing convergence of transient and group travel management and the development of technology to better track ROI makes the time ripe to convince senior executives of the value of meetings management.
"If you can tell senior executives your value now, I promise they'll start listening," Kesler told...
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