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A better strategy starts with an audit.

Publication: Transform
Publication Date: 01-SEP-04
Format: Online - approximately 625 words
Delivery: Immediate Online Access

Article Excerpt
Whenever a company gets into big financial trouble, you can bet there will be an in-depth audit followed by a new strategic plan. The same is true when organizations get into content trouble. What's needed is a new strategy, but you have to start with a content audit.

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...recently worked with a computer hardware manufacturer in a content crisis. Customer satisfaction was down, technical support calls were increasing and content development times were frustratingly slow. In fact, the company had recently lost a huge customer because the manufacturer's three-month-old...

NOTE: All illustrations and photos have been removed from this article.



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