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IBTM hires hands to help build ROI tool.

Publication: Business Travel News
Publication Date: 17-JAN-05
Format: Online - approximately 613 words
Delivery: Immediate Online Access

Article Excerpt
The Institute of Business Travel Management last month announced a project to create a Web-based benchmarking tool that will measure the return on investment of corporate managed travel programs.

"The constant need for travel managers to show the return on investment and to show the value that they bring to the corporation is increasing, and we continue to hear that from the membership," said Daphne Bryant, foundation director at IBTM, which is the National Business Travel Association's research and education foundation. "They need some bench marking, they need some best-in-class, they...

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