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Hoteliers add benefits for guests w/ elite memberships.

Publication: Business Travel News
Publication Date: 18-OCT-04 		Format: Online - approximately 779 words
Delivery: Immediate Online Access

Article Excerpt
In the most recent move by major hotel companies to woo elite members of their frequency programs to book repeatedly, Hilton Hotels Corp. last month introduced advance online check-in for travelers who maintain online profiles with the chain. Only gold and diamond members of the Hilton Honors frequency program receive room numbers prior to arrival, however. Other guests simply get a room-type commitment.

Marriott International, Starwood Hotels & Resorts Worldwide and Hyatt Hotels Corp. are among other chains adding benefits to cement the loyalty of the "best of the best" frequent business travelers. Perks range from a welcome gift of wine, fruit or chocolates to room upgrades, often to the concierge floor, and bonus points in...

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