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SWA allows GDS bridge: automated interface on agency platforms broadens content access.

Publication: Business Travel News
Publication Date: 18-OCT-04 		Format: Online - approximately 1189 words
Delivery: Immediate Online Access

Article Excerpt
Southwest Airlines for the first time recently authorized an outside entity to interface with its Web site in an automated fashion, thereby opening unprecedented opportunity for corporate travel agents to book the low-cost carrier. BookingBuilder Technologies plans an official launch this month for a product already bridging global distribution systems and airline Web sites. Once it is available, agents would be equipped to book, for example, Southwest more easily from within Amadeus, Galileo and Worldspan platforms, in addition to the Sabre GDS.

The BookingBuilder software works on most agency platforms, but does not interface with third-party corporate self-booking tools. It automatically issues alerts when a supplier in its database--representing roughly a dozen GDS-shy airlines and growing--has availability on an itinerary for which an agent is searching. Should an agent select that option, BookingBuilder prepopulates the necessary fields in that supplier's Web booking engine with profile information stored in the GDS. After the booking is completed, BookingBuilder compiles relevant data and pushes it back into passenger name records via passive air or non-air GDS segments.

Because BookingBuilder operates...

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