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Cendant presents companywide rewards.

Publication: Business Travel News
Publication Date: 20-OCT-03
Format: Online - approximately 644 words
Delivery: Immediate Online Access

Article Excerpt
The Cendant Hotel Group, which franchises nine mid-price and economy brands, last month launched its first companywide frequent guest program, called Trip Rewards. Marriott International this summer also made news by repositioning its 20-year-old Marriott Rewards, the industry's oldest points-based loyalty program, to enable members to redeem free stays faster.

Trip Rewards was rolled out first at Wingate Inns International, the brand Cendant promotes most heavily for business travelers. During the next few months, the rollout will continue at Ramada, Days Inn and Cendant's remaining brands. "It's going to bring on new guests, which really...

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