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BTN names Int'l Travel Manager of the Year.

Publication: Business Travel News
Publication Date: 20-OCT-03 		Format: Online - approximately 1297 words
Delivery: Immediate Online Access

Article Excerpt
By consolidating the servicing and fulfillment of 75 percent of his 20,000 travelers through a single European center, BTN's 2003 International Travel Manager of the Year--Keith Mullineux, the U.K.-based European travel manager of General Electric--has pushed the integration of multinational travel programs to new levels.

Yet, that is not all that is remarkable about the GE Europe story: Instead of being located in the United Kingdom, France or any of the company's other principal markets, the traveler service center is in Warsaw, Poland, where labor is far cheaper. Furthermore, Mullineux has revolutionized his travelers' booking behavior by achieving high adoption rates--still a rarity in the European market--of the company's GetThere online reservation tool. On top of all that, Mullineux runs a successful auction process that not only has hotels but also airlines vying to offer the lowest deals to GE for key cities and routes.

Of the many innovative aspects of Mullineux's program, he is likely to be remembered above all for being the first travel manager to push his travel management vendor to set up a multinational online and offline agency service center in lower-wage eastern Europe (BTN, July 7). The Warsaw...



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