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Hanging tough: Orlando sustains hits but delivers record revenue year.

Publication: Broadcasting & Cable
Publication Date: 01-NOV-04
Format: Online - approximately 427 words
Delivery: Immediate Online Access

Article Excerpt
Orlando, Fla., gets high marks for economic resiliency. Home to some of the world's largest theme parks, the No. 20 TV market survived the collapse of the high-tech economy in 2000, a post-9/11 decline in tourism in 2002 and three devastating hurricanes this year.

Today, ad revenue, which rose...

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...nearly 40% between 1998 and 2003, is soaring. BIA estimates that stations will see...

NOTE: All illustrations and photos have been removed from this article.



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