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Franchises, strong brands in plumbing's future.

Publication: Contractor
Publication Date: 01-SEP-03 		Format: Online - approximately 802 words
Delivery: Immediate Online Access

Article Excerpt
FRANCHISING DOESN'T work in plumbing. After all, we aren't making sandwiches!"

I hear this all the time when we speak to skeptical contractors about the power of franchises and branding. We point out that franchising has improved the odds for survival and success in more than 75 industries, ranging from donuts to legal advice to auto repair to surgical services. Franchising works. It's proven. And it can work in the plumbing industry.

What is a franchise? In "Franchising for Dummies," Michael Seid and Dave Thomas define it this way: "A system for expanding a business and distributing goods and services--and an opportunity to operate a business under a recognized brand name."

What do you get? A brand-able identity. We've...

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