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...business processes, there are few defining boundaries and even fewer easy answers that would make our lives, well, easy.
Andrew Pery, Chief Marketing Officer Senior VP Marketing, is still willing to give it a try. We recently had a freewheeling conversation with Andrew on the subject of CRM, and struck upon several key themes that go some of the way toward defining the current state of CRM, and the role of applications vendors, knowledge workers and decision makers within it.
--Andy Moore, Editorial Director KMWorld Specialty Publishing Group
Learning from the Customer
From the vendor point of view, a healthy level of self-awareness is clearly a plus. "Customers don't buy technology," says Andrew, "they buy relationships?' So from a purely business standpoint, selling a "CRM vision" is just good business. "Having a slightly better mousetrap does not differentiate you in this market. This market is very polarized right now. You either have infrastructure...
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