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Maritz redefines McGettigan: keeps focus on pharmaceutical meetings.

Publication: Business Travel News
Publication Date: 11-AUG-03 		Format: Online - approximately 767 words
Delivery: Immediate Online Access

Article Excerpt
As the meetings industry ponders the effects of the announced acquisition of mega agency Rosenbluth International by American Express, the aftermath of the 2001 acquisition of McGettigan Partners by Maritz Travel Co. finally has settled, as Maritz has "refined" the role of its subsidiary.

Maritz McGettigan, the new name for the Philadelphia-based subsidiary, primarily will focus on managing meetings and consolidation efforts for pharmaceutical clients, always a key component of McGettigan's client list. That history, combined with new regulations that limit the ability of pharmaceutical companies to entertain doctors and surgeons, led Maritz to "evolve" McGettigan's role to primarily servicing that sector, said Maritz president Jeffery Reinberg. "One of the big reasons for the...

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