|
Article Excerpt
BAYER TAKES FLIGHT WITH LOW-COST STARTUP
Company: Bayer AG
Headquarters: Leverkusen, Germany
Worldwide 2002 air spend: $136.2 million
No. of travelers: 70,000
No-frills airlines continue to change the European corporate
travel landscape, with one recent startup, Germanwings, aggressively and successfully forging a unique, mutually beneficial relationship with Bayer AG travel manager Anna Wrossok.
Bayer has annual sales in excess of US$35.6 billion, 350 subsidiaries worldwide and 120,000 employees. The size of its business travel budget--one of Germany's 10 largest--and its location a few miles north of Cologne, Germany, attracted the interest of Cologne-based, low-cost carrier Germanwings.
Set up in late 2002 as a subsidiary of Eurowings, Germanwings formed from...
|
|
More articles from Business Travel News
Co. mandates registration with mtgs. dept. (Managing Meetings At: Aon ..., July 07, 2003
Amex angles for expenses. (News)., July 07, 2003
Disney Institute also heads West. (Meetings Beat)., July 07, 2003
Poll: planners using more mtg. data consolidation tools. (News)., July 07, 2003
Phila. welcomes birth of Constitution Ctr. (Destinations)., July 07, 2003
Looking for additional articles?
Search our database of over 3 million articles.
Looking for more in-depth information on this industry?
Search our complete database of Industry & Market reports by text, subject, publication
name or publication date.
About Goliath
Whether you're looking for sales prospects, competitive information, company
analysis or best practices in managing your organization,
Goliath can help you meet your business needs.
Our extensive business information databases empower business
professionals with both the breadth and depth of credible,
authoritative information they need to support their business
goals. Whether it be strategic planning, sales prospecting,
company research or defining management best practices -
Goliath is your leading source for accurate information.
|
|
