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Why are e-vendors ignoring corp. users? (Op-Ed).

Publication: Business Travel News
Publication Date: 23-JUN-03
Format: Online - approximately 776 words
Delivery: Immediate Online Access

Article Excerpt
Let's face it: Change in the business travel industry has been oversold. While online booking tools have transformed the leisure market, they have not made sizeable gains in the business travel arena.

Travel providers don't understand how business customers book travel, what data they require or how to make the purchasing and expense reimbursement processes seamless.

At best, online corporate travel tools are often just glorified interfaces to legacy back-end distribution systems. Travel suppliers need to go back to the drawing board to build tools that mirror how customers really go about planning travel.

SUCCESS DOES NOT EQUAL EXCELLENCE

The success of online travel in the leisure marketplace to date says more about consumers' need...

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