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Study shows promise for corporate leads for CVBs. (News).

Publication: Business Travel News
Publication Date: 09-JUN-03 		Format: Online - approximately 763 words
Delivery: Immediate Online Access

Article Excerpt
Though attracting corporate meeting business is a perennially challenging task for convention and visitors bureaus, particularly in a recessionary economic climate, a recent survey by one industry association indicated that some CVBs' corporate leads grew in the first quarter of 2003. It is far too early to point to that statistic as unshakable evidence of an industry recovery, but, for CVBs, it is better than the alternative.

The International Association of Convention & Visitors Bureaus in late April surveyed 127 member CVBs, representing a fair cross-section of its overall membership, and found 22 percent reported corporate meeting leads are higher than they were in the first quarter of 2002. That percentage falls short...

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