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Article Excerpt
Crowne Plaza, Hyatt and Radisson in recent weeks all have issued chainwide meeting rebate programs to stimulate either the corporate meetings market as a whole or, at least, their chain's share of it. The programs sport different features but all offer planners some kind of post-negotiation discount or partial rebate of meeting expenditures.
Coming on the heels of Marriott International's April decision to issue a new points-for-planners program, the meetings market suddenly is awash in hotel promotions and gimmicks, with planners being presented with several options to reduce meeting expenditures.
"This may be the biggest fight for marketshare the industry has ever experienced," said Hyatt Hotels & Resorts vice president of sales Ty Helms.
What's unclear, though, is whether the programs will work. Executives from Hyatt and Crowne Plaza Hotels & Resorts expressed doubt that these programs will juice the overall market, instead painting them as tools to increase their respective shares of available business. Executives at Radisson, whose program also features a revamped points-for-planners program, were more hopeful that their program could coax meetings that otherwise would not be held or would not be staged offsite.
"We've studied this, and in the meeting business in the past the results were always big enough to be measured but still disappointingly small," said Bjorn Hanson, head of...
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