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Airlines reward higher spenders with more flyer perks. (Special Report: Frequent Traveler Programs).

Publication: Business Travel News
Publication Date: 09-JUN-03 		Format: Online - approximately 994 words
Delivery: Immediate Online Access

Article Excerpt
Northwest Airlines this month began rewarding frequent flyers paying full Y coach fares with a 50 percent mileage bonus specifically for elite status qualification. The move matches an earlier change by Northwest partner Continental Airlines but does not go as far in tying status qualification to fare paid as Delta Air Lines, which relaunched its elite frequent flyer program at the beginning of the year. British Airways, which next month will roll out its revamped program, also will continue basing mileage accrual on class of service.

The concept of rewarding passengers on class of service and/or actual fare paid is not new nor any less problematic for travel managers trying to keep travelers in line with corporate policies. America West Airlines' original program in the late 1980s strictly was based on fare paid until the carrier caved, according to Randy Petersen, frequent flyer guru and editor of Inside...

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