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Carlson mktg. splits W/GetThere. (News).

Publication: Business Travel News
Publication Date: 12-MAY-03 		Format: Online - approximately 504 words
Delivery: Immediate Online Access

Article Excerpt
Performance and meetings management firm Carlson Marketing Group has dissolved its alliance with GetThere DirectMeetings and is integrating its internal technological systems and processes with those of its sister company, mega agency Carlson Wagonlit Travel, in the anticipation of greater client interest in leveraging transient and meeting expenditures and strategic site selection measures. The change will allow Carlson and its clients to better assess weaknesses in corporate meeting program structures and subsequent opportunities for...

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