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Starwood rolls the dice W/back-to-back Vegas entries. (Destinations: Las Vegas).

Publication: Business Travel News
Publication Date: 12-MAY-03 		Format: Online - approximately 755 words
Delivery: Immediate Online Access

Article Excerpt
Starwood Hotels & Resorts last month made Las Vegas headlines for the second month in a row when it announced plans to rebrand the Aladdin Resort, located on the Las Vegas Strip. The Aladdin will be reborn as the Planet Hollywood Hotel & Casino, a Sheraton Hotel. No date has been set yet for the reopening. In March, Starwood said it would reflag the former Maxim Hotel, located just off the Strip, as the Westin Casuarina (BTN, April28).

For Starwood, announcing two hotels in Las Vegas back to back is ironic. Starwood has not had a hotel in the well-known destination since it sold Caesars Palace and the Desert Inn in 1999...

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