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Publication: Business Travel News
Publication Date: 10-NOV-03
Format: Online - approximately 1102 words
Delivery: Immediate Online Access

Article Excerpt
Recent indicators are pointing to a modest recovery in corporate travel. Meanwhile, travel suppliers are pushing ahead with new premium products and services designed for corporate executives and frequent business travellers. When the economy was booming in the late nineteen-nineties, corporate executives were happy to splurge for" optimum comfort and convenience furnished by hotels, ground transportation companies, and airlines--both commercial and private. Today, those same corporate leaders are more conscious of cost So, mindful of the intense competition for customers with large expense accounts who demand high end travel services while on the road, luxury travel providers are aiming to keep high-powered executives in top form without breaking the bank.

Come fly with me

Convinced that executive business travellers are once again willing to pay a little extra for a smoother and more comfortable air travel experience, several commercial airlines this summer have unveiled refurbished premium cabins. These feature lie-flat sleeper seats and offer a bevy of improved amenities and services. Because some carriers...



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