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Hoteliers urbanize spa programs for stressed travelers.

Publication: Business Travel News
Publication Date: 27-OCT-03
Format: Online - approximately 718 words
Delivery: Immediate Online Access

Article Excerpt
Hyatt Hotels Corp. this summer reconceived its brandwide spa program to focus more on urban spas, and the needs of business travelers in particular, for treatments that promote not just pampering, but recovery. Like the strategy already in place at Fairmont, Four Seasons and the Ritz-Carlton hotel companies, Hyatt understands that well-heeled business guests need to relieve travel-related stress--to the point where there's little price resistance, assuming the treatments deliver as promised.

"A lot of guests, both men and women, now feel they can justify visiting the spa because of the increased performance implications," said Gordon Tareta, Hyatt director of spa operations. "Upon landing from a...

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