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Web to see more hotel res.

Publication: Business Travel News
Publication Date: 27-OCT-03 		Format: Online - approximately 833 words
Delivery: Immediate Online Access

Article Excerpt
By 2005, an estimated one in five hotel bookings will be made on an Internet site, up from one in 12 in 2002, according to a report this month by the Cornell Center for Hospitality Research that showed the extent to which the Internet is reshaping hotel distribution. Online intermediaries will capture approximately 50 percent of those bookings, while hotel chains' own Web sites will control the other half. The dollar value of these reservations is expected to jump from $18 billion this year to $33 billion in 2005.

In addition to direct bookings, an estimated 55 percent of travelers who use the Internet regularly will use the various sites to research hotels. Typically, these "lookers, not bookers" then call either a travel agent,...

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