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...programs. However, unlike most other software genres, instead facing few choices, purchasers are confronted with a multitude of options--at every price level--from comprehensive proprietary packages with sophisticated add-on modules to introductory-level shareware or freeware programs available on the Internet. And as a result, one of the most common computer-related questions voiced by development officers is "How do we evaluate and choose a fund-raising database program that best meets our needs?"
If you are in this situation, hopefully the following FAQ's will help you find an appropriate and cost-effective solution.
We know we need a database for recording, tracking, reporting, managing, and implementing our development program, but where do we begin? Begin your search with a thorough analysis of your current development program. Map out all of the following on paper before you begin to look at different software packages:
* Initiatives: What are the specific elements for individual and/or institutional giving in your annual fund-raising program plan? (e.g. direct mail, corporate & foundation grants, special events, planned giving, major gift program, etc.)
* Computer equipment: How many computers are there in your office, and with what chip, speed, RAM, and storage capacity? If you have a network, how many are on it and what is your network software? Do you plan to expand in the near future?
* Budget: How much can you spend?
* Staffing: What is your departmental structure? If you have fund-raising software, who inputs data? How many currently use your database software and at what level of proficiency? Will additional users be added in the future?
Now, make a determination of where you will be in 3 to 5 years in each of those same areas. These two steps will help clarify the most basic features and performance priorities required of your future software.
What can we expect to pay?
In general, the basic purchase price for fund-raising software fails into four price ranges (not including the cost for additional user licenses, data conversion, additional staff training, and annual technical support agreements), as follows:
1. $1,500 and under (including shareware and freeware)
Generally the products at this level are usually very simple, basic programs designed for...
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