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Article Excerpt
Apple certainly didn't waste any time with its latest hardware update. Less than a month after unveiling new PowerBooks featuring next-generation versions of AirPort and FireWire, the company has revamped its Power Mac desktops to include those two new technologies.
But the additions of AirPort Extreme and FireWire 800, as well as a slight bump to the Power Mac's megahertz rating, represent only part of the picture. Apple also changed the pricing structure for its Power Mac line, cutting the price of the computers by 12 to 20 percent, depending on the model.
The least-expensive Power Mac, which runs on a 1GHz G4 processor, now sells for $1,499, compared with the $1,699 dual-867MHz G4 Apple used to offer as its base model. The midrange dual-processor Power Mac is now $1,999, down from $2,499, and the clock speed on both its (As has been boosted to 1.25GHz (from 1GHz). And the high-end Power Mac--a dual-1.42GHz G4--costs $2,699, $600 less than what Apple used to charge for a dual-1.25GHz machine.
"In general, we wanted to make these Power Macs faster than they've ever been, increase their expansion capabilities, and make them more affordable than ever before," says Tom Boger, Apple's director of Power Mac product marketing.
Setting Sales
Apple has plenty of incentive for making its top-of-the-line desktops...
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