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Carriers react to UA fares. (News).

Publication: Business Travel News
Publication Date: 10-FEB-03 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
Executives at United Airlines' major competitors have said the carrier's recent business fare initiative (BTN, Jan. 20) will not drive enough incremental traffic to avoid being significantly revenue-negative, certainly not in the short term. Yet, sources indicated that United's priority is to protect marketshare, and the carrier last week told Business Travel News it is "very satisfied" thus far with the performance of its sharply reduced walk-up fares.

Meanwhile, some travel managers have made adjustments to take advantage of the lower pricing.

"We have seen an impact in that we now have more reason to connect through Denver," said Suzanne Fletcher, director of travel and meetings for Federal Way, Wash.-based Weyerhaeuser Corp. "Also, we recently moved a meeting to...

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