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...is, retailers have to be wary of taking the fountain for granted--sure, it's a key profit center, but without the proper promotion and maintenance, those profits could go flat.
According to the Convenience Store News 2002 industry Report, 96.5 percent of c-stores offer cold dispensed beverages, and 79.4 percent feature frozen dispensed. Over the next five years, according to the National Association of Convenience Stores (NACS), fountain drinks--including frozen dispensed drinks--are projected to grow at a rate of 5.9 percent and have the highest marketshare gains of non-tobacco categories, at 3.3 percent. That growth is driven by continued innovation and adaptation of the items popularized by niche specialty players.
"Retailers need to communicate to consumers that they're in the fountain business," says Pete Pappas, Pepsi's director of national sales for the convenience channel. "Whether through cup promotions, price...
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More articles from Beverage Aisle
7-Eleven: big gulps & big sales. (Excellence in Beverage Retailing)., March 15, 2003
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