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...with nearly all households buying the dairy drink, milk producers have found it a difficult business to grow beyond its current level. Add to that the persistent new product introductions in other beverage categories such as fruit juices, flavored teas, colas, fruit-flavored carbonated beverages, and new varieties of bottled water, and it's no wonder that milk sales have gone fiat.
According to...
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More articles from Beverage Aisle
7-Eleven: big gulps & big sales. (Excellence in Beverage Retailing)., March 15, 2003
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