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In-store advertising leads to increased sales. (Bullets).

Publication: Beverage Aisle
Publication Date: 15-FEB-03 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
In-store advertising boosts sales from 5 to 13 percent in c-stores according to Point-Of-Purchase Advertising International (POPAI). Defined as "displays, signage and other media that communicate a brand's availability and key attributes to consumers at retail," in-store advertising represents...

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...the point at which 70 percent of all brand purchase...

NOTE: All illustrations and photos have been removed from this article.



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7-Eleven: big gulps & big sales. (Excellence in Beverage Retailing)., March 15, 2003
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Stout hearted. (New Packaging)., February 15, 2003
Coke is the real thing. (New Advertising)., February 15, 2003

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