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Article Excerpt
The fashion industry is fickle, but that does not bother Etienne Aigner. Among the industry's largest manufacturers of fashion footwear, handbags and other accessories, Etienne Aigner holds a highly respected position for quick identification and response to the latest customer trends.
Instrumental in enabling Aigner to respond quickly is accurate, timely sales data and analysis provided through Edifice Information Management Systems. The Riverdale, NJ, provider of supply chain information management services collects sales data from all the manufacturer's major accounts--including May Co., Federated Department Stores, Saks Inc., Belk, Dillard's and Marshall Field's--analyzes it, and presents it weekly to Etienne Aigner.
"It is invaluable for providing us with a competitive edge in analyzing the performance of our product at the retail level," says Aigner's Lance DeShazo, vice president of sales and of the footwear division.
"If you bought a pair of our shoes Saturday afternoon, we would know about it on Monday afternoon. That is extremely important in the fast-paced retail environment," says John French, director of sales technology. "They [Edifice] cleanse and organize the data and then present it...
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