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PAN-UTILITY; Utilities waste [pounds sterling]6million on junked mail.

Publication: Utility Week
Publication Date: 24-JAN-03
Format: Online
Delivery: Immediate Online Access

Article Excerpt
A survey has revealed that utilities in Britain waste ?6 million a year sending direct mail to people who have moved house, the so-called 'goneaways'.

The survey looked in detail at nine industry sectors that use direct mail extensively. It was put together by the Read Group, which...

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NOTE: All illustrations and photos have been removed from this article.



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