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Achieving Top Search Engine Positions
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| Price: |
$99.00 |
| Business Focus: |
The Internet |
| Instructor: |
Robert Viers |
| Course Code: |
se1 |
| Delivery Method: |
Instructor-led Online Course |
| Frequently Asked Questions |
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| Course Overview: |
| Learn how to achieve top search engine positioning in this highly-interactive, six-week course. Discover how search engines work and how important events have shaped the entire Search Engine Optimization (SEO) industry. Learn which search engines are used the most frequently, and which ones you must absolutely get your site listed in. Master important HTML tags and understand how to use them effectively and ethically. Explore exciting and free online tools that can help you choose the most popular keywords related to the topic of your Web site. Domain, folder, and file naming conventions are discussed along with content layout and its effect on search engine positions. The entire SEO cycle is covered in detail, from primary keyword selection through the post-submission analysis. By the end of this course, you will have the knowledge and the know-how to achieve top search engine positions! |
| Instructor Biography: |
| Bob Viers is an accomplished Search Engine Optimization expert, Web programmer, and online author. He has obtained multiple top-ten listings in major search engines for Web sites with widely varying topics. Mr. Viers is currently responsible for obtaining and maintaining top search engine positioning for a large corporation. His online tutorials and technical reviews have been enjoyed by thousands of Web surfers worldwide. |
| Course Syllabus: |
| Lesson 1 Syllabus |
History of Search Engines and Directories |
| Lesson 2 Syllabus |
Understanding How Search Engines Work |
| Lesson 2 Objective |
Understand the history of search engines and directories. |
| Lesson 3 Syllabus |
Creating Killer Keyword Lists |
| Lesson 3 Objective |
Understand how search engines function. |
| Lesson 4 Syllabus |
Presubmission Analysis |
| Lesson 4 Objective |
Learn to create a highly effective keyword list. |
| Lesson 5 Syllabus |
Important HTML Tags to Master |
| Lesson 5 Objective |
Discover how to properly perform a pre-submission analysis. |
| Lesson 6 Syllabus |
Content Layout and Keyword Usage |
| Lesson 6 Objective |
Master key HTML tags and parameters that are required for Search Engine Optimization. |
| Lesson 7 Syllabus |
Domain and Filename Relevence |
| Lesson 7 Objective |
Learn how content layout and keyword usage affects search engine positioning. |
| Lesson 8 Syllabus |
Spamming Tricks to Avoid |
| Lesson 8 Objective |
Understand how domain names, file names, and folder names affect search engine positioning. |
| Lesson 9 Syllabus |
Submitting Your Site |
| Lesson 9 Objective |
Learn about spamming techniques to stay away from. |
| Lesson 10 Syllabus |
Post-Submission Analysis |
| Lesson 10 Objective |
Learn the various ways to submit your Web site to search engines. |
| Lesson 11 Syllabus |
Powerful Online Promotion Techniques |
| Lesson 11 Objective |
Discover how to perform a post-submission analysis. |
| Lesson 12 Syllabus |
Effective Offline Promotion Techniques |
| Lesson 12 Objective |
Learn about powerful online promotion techniques to boost your search engine rankings. |
