Publication Details
Publish It Yourself: How to Start and Operate Your Own Publishing Business
Price: $99.00
Business Focus: Start Your Own Business
Instructor: StevePayseur
Course Code: piy
Delivery Method: Instructor-led Online Course
Frequently Asked Questions
     
Course Overview:
Convert manuscripts into extra income by starting your own publishing company and going head-to-head with major publishers. Learn the advantages of self-publishing over traditional publishing, and you'll discover why many famous authors made the decision to publish their own works.

Many associations, schools, churches, and other non-profit organizations are publishing books to develop new sources of revenue and to enhance their repuations in the community. Corporations and professionals are publishing proprietary works to maintain existing business, acquire new clients, or add to their prestige. And many individuals are publishing their own books or other undiscovered works to supplement their income.

In this highly interactive course, you'll learn how to format your works in a way that will save you hundreds of dollars. You'll find out everything you need to know to profit from your own publishing company, including how to plan and design a cover, select paper, choose a printer, price your publications, establish distribution channels, acquire barcodes, and register your works. You'll discover unique, proven, and cost-effective ways to market your books and fulfill orders. And you'll avoid common pitfalls that can slow the growth of your new publishing enterprise.
Instructor Biography:
Steve Payseur began his career in sales in 1979, and his sales have increased an average of 22% a year for more than 20 years. As a Sales Manager, he set up a training program for his sales force, and he has conducted training programs for several Fortune 500 companies. Mr. Payseur is the author of Selling Effective Techniques for Getting and Keeping Customers, a book based on his years of experience and extensive research. A recognized authority in the field of sales, he has been interviewed on several occasions for national sales magazines. Mr. Payseur has written and published two top-selling books, has two more books in the development stage, and has won several literary competitions. His online courses and classroom seminars have been characterized as open, honest, lively, fun, and informative.
Course Syllabus:
Lesson 1 Syllabus Many famous authors have self-published their works: Mark Twain, Henry David Thoreau, and e.e. cummings, to name just a few. In this lesson, you'll learn about the different publishing options available-from large publishing houses to self-publishing-and the advantages and disadvantages of each, including financial considerations. You'll also get familiar with the many publishing terms you'll need to know throughout the course and in your publishing ventures.
Lesson 2 Syllabus Whether you've written a book or not, this lesson will reveal places where you can find items to publish for profit. From reprints to novels, poetry to local history, you'll learn to look in unusual places for publishing ideas. Well talk about how to evaluate these ideas to see which are right for you.
Lesson 2 Objective Introduction to the course and the concept of self-publishing.
Lesson 3 Syllabus Knowing which software to use can save you countless hours and dollars as you explore the publishing business. In this lesson, you'll learn which software most printers use, how to select the proper fonts, and how to calculate the spine width of your book. We'll also talk about why cover design is so important to your book sales and how to design the cover for optimum profit.
Lesson 3 Objective Decide what you will publish.
Lesson 4 Syllabus In order to be a successful self-publisher, you'll have to set up a publishing company. There are several business structures you can use, and in this lesson, we'll look at the pros and cons of each. You'll learn how to develop your business image and where to look for professional assistance if you need it.
Lesson 4 Objective Design your book including font selection, layout, and cover design.
Lesson 5 Syllabus In Lesson 5 you'll learn how to price your book. Do you need hardcover or soft-cover? How should you select your paper? What about photographs and illustrations? The answers to these questions will directly affect your pricing and profitability, so in this lesson, we'll answer them all.
Lesson 5 Objective Learn what is involved in starting up your publishing business.
Lesson 6 Syllabus Should you copyright your work? If so, how? In Lesson 6, we'll discuss many ways to register your work. You'll learn about copyrights, the Library of Congress, and ISBN registrations. You'll learn why it's crucial to register your work in order to protect it and profit from it.
Lesson 6 Objective Price your book and select a printer.
Lesson 7 Syllabus Someone once said that you should never pay for advertising until you've explored all the avenues of free publicity you can find. In Lesson 7 we'll explore the many venues for free or very cheap publicity available to you in your publishing ventures.
Lesson 7 Objective Register your work. Obtain copyright, ISBN, and Library of Congress Catalog Number.
Lesson 8 Syllabus A marketing plan is a must if you want to maximize your book sales. Lesson 8 takes you through the development of a time-tested marketing plan, complete with easy step-by-step instructions for building the one that's right for you.
Lesson 8 Objective Learn how to market your book to increase sales.
Lesson 9 Syllabus After you've exhausted your ideas for free publicity, it pays to advertise! You'll learn how to determine which advertising medium is right for you. Whether it be display ads or direct mail, we'll discuss them all in this lesson.
Lesson 9 Objective Develop your marketing plan.
Lesson 10 Syllabus Once the orders begin to come in, how will you fulfill them? In Lesson 10 we'll take a look at the many options available for distributing your book. You'll learn the difference between a distributor and a wholesaler, how to keep accurate customer records, and how to ship your book as economically as possible.
Lesson 10 Objective Use traditional and nontraditional channels to increase sales.
Lesson 11 Syllabus There's more than one way to make money in the publishing industry. In Lesson 11, we'll look at several ways to develop alternate income streams besides selling your book. You can make money from your customer lists, classes, and seminars. You'll find out how in this lesson.
Lesson 11 Objective Learn how to efficiently warehouse your products and fill orders promptly.
Lesson 12 Syllabus What is the future of the publishing industry? Is it in e-publishing, or maybe Print-On-Demand? In our final lesson, we'll look at trends in the publishing industry and how you can prepare yourself to capitalize on them.
Lesson 12 Objective Find ways to generate alternative revenue streams for your publishing company.