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Hidden Market Job Search Strategies
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| Price: |
$99.00 |
| Business Focus: |
Personal Development |
| Instructor: |
Kristi Thomas |
| Course Code: |
hmj |
| Delivery Method: |
Instructor-led Online Course |
| Frequently Asked Questions |
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| Course Overview: |
| Did you know that most jobs are never advertised? This easy to follow, step-by-step guide will teach you how to become the solution to the employer's staffing problem prior to the public posting of any job. By-pass the personnel department and get the job you want by learning how to interview directly with the real decision-makers in any company. Find out how to get your resume package past interfering secretaries, how to set up an interview for an unadvertised position, and how to control that interview. You'll even learn how to convert a turn-down into a new referral. |
| Instructor Biography: |
| Kristi Thomas has over 30 years of experience in the job search field. She owned a large, multi-location placement agency for 15 years, and as a career change/business consultant mentored the creation, development and operation of 32 new companies, including three other personnel agencies. She has taught her employment strategy classes to capacity audiences at more than 20 universities, colleges, and vocational schools since 1985. Kristi is the author of The Ultimate Job Search and Profitable Personnel Services: Start & Run a Moneymaking Business, plus numerous articles on job search techniques. |
| Course Syllabus: |
| Lesson 1 Syllabus |
Hidden Market Jobs vs. Open Market Jobs: Open Market jobs are advertised and Hidden Market jobs are not. In this lesson, you値l learn how to break away from the pack and get to the company before anyone else even knows there痴 an opening! You値l also find out the reasons employers make their staffing changes and what a company is looking for when getting ready to hire someone new. |
| Lesson 2 Syllabus |
Getting Ready: Today, you値l learn how to customize your job search so you're crystal clear about what you really want. It will make your work environment more pleasurable and more productive in the long run. This lesson will also teach you the secrets you need to know to get your paperwork in front of the right person, as well as all the tricks in the book for creating the right resume package style. |
| Lesson 2 Objective |
Understanding the difference between Open Market and Hidden Market jobs; learning the six simple steps down the Job Search Mountain; hiring through the employer's perspective. |
| Lesson 3 Syllabus |
Making the Crucial Contacts: You'll learn how to get your resume information into the hands of the key decision makers and also how to connect directly with them when you make your follow-up calls. It's so easy to get past the guard when you've learned these time-tested secrets! It will all fall into place as you learn more and more about the manager's job description. |
| Lesson 3 Objective |
Setting up the basic plan for your job search; identifying what痴 important in your life; understanding the principles of marketing and sales; developing the right look for your professional resume package. |
| Lesson 4 Syllabus |
Targeted Cover Letters: In this lesson, you'll learn how easy it is to get your cover letters read in the exact order you choose溶ot from the beginning to the end or word for word, but by scanning the highlights and picking out your best qualities. You'll also gain knowledge on how to condense your accomplishments and achievements into one-line or two-line statements and translate them into financial terms. You'll also view several examples of successful cover letters. |
| Lesson 4 Objective |
Learning how to get your resume package into the hands of the right people; recognizing the send/wait/call marketing method; understanding the manager's job description; getting past the guard; setting up interviews, getting referrals; developing recontact relationships. |
| Lesson 5 Syllabus |
Sweeping Scan Resumes: This lesson is perhaps the most important of all! Here you'll learn how to develop a professional resume using a multiple targeting strategy: One resume will be for advancing your career (growth), one for lateral moves (same industry or same level position), and one for income immediate positions (fallback skills). You値l learn important keywords to use and what else to write for specific occupations. You値l learn how to select the right resume layout for any situation謡hether you池e just entering the job market, a seasoned pro, or returning after an absence. You値l get excellent examples and easy-to-follow instructions for developing the resume that痴 perfect for you, plus all the tools necessary to identify your maximum skills! |
| Lesson 5 Objective |
Writing powerfully targeted cover letters; creating accomplishments and achievements statistics; dissecting the cover letter for critical scanning points; learning how to move the information around to make a point. |
| Lesson 6 Syllabus |
Essential Endorsements: In this lesson, you値l learn to look at your references through the eyes of the potential employer, which will make gathering your endorsements so much easier. You'll take a look at examples of endorsement quotes and reference page samples. You値l also read through a list of questions that your potential employer might ask when contacting your references. |
| Lesson 6 Objective |
Learning how to organize your specific skill categories; developing your employer-sensitive goal, lateral, and immediate income resume packets; creating the addendum. |
| Lesson 7 Syllabus |
Resource List Development: In this lesson, you'll learn how to handpick the types of businesses that fit you like a glove. No more trying to fit yourself into the openings you see advertised! You will only add to this list those companies that are exactly right for you. You'll also learn follow-up techniques that really work and how to turn a turn-down into a new referral! |
| Lesson 7 Objective |
Gathering your one-line quote endorsements; developing your reference page; learning about application references, letters of recommendation, and laws regarding them; reviewing sample reference-checking questions. |
| Lesson 8 Syllabus |
Investigating the Employer: In this lesson, you'll learn how to research the policies, community involvement, and management style of the company of your choice. You'll learn how to assess the financial solvency of the firm and their reputation in the industry. You'll be able to research the start-up information about the company and much more with all of the investigative tools provided in this lesson. |
| Lesson 8 Objective |
Defining your company preferences; identifying your potential employers; building your resource list; mailing your resume packets; setting up your job search headquarters. |
| Lesson 9 Syllabus |
Interviewing the Interviewer: Two of the secrets revealed in this lesson are the best days of the week and the best times of the day to hold your interview. You'll also learn how to handle the hardest parts of the interview, including preparation, interview control, trap questions, closing, and how to handle the important follow-up once it's over. You値l also get an extensive list of interview questions (and answers) and legal guidelines to help guard against illegal and discriminatory questions. |
| Lesson 9 Objective |
Investigating your potential employer's company organization, community involvement, management style, financial solvency, reputation, and start-up information before the first interview. |
| Lesson 10 Syllabus |
Benefits and Salary Negotiations: Congratulations on that job offer! Today, you値l learn how to compare all of the different benefit compensations available in today's market and how to select the package most beneficial to you and your family. You'll be given all of the tools you need to confidently negotiate your starting salary, as well as to create several alternatives to make the negotiation flexible. |
| Lesson 10 Objective |
Preparing for the interview; controlling the information exchange from beginning to end; following up and closing; handling trap questions. |
| Lesson 11 Syllabus |
Putting It All Together: This lesson will provide a recap of all the previous lessons so you can put your Hidden Market Job Search strategy into motion! We'll take a look back at the how to prepare your work area, create your professional resume packet, make those crucial contacts, investigate potential companies, interview like a pro, and negotiate for the best possible salary and benefits package available. |
| Lesson 11 Objective |
Evaluating all of the potential components of your benefits package; developing salary negotiation tools; mastering complete benefits negotiation strategies. |
| Lesson 12 Syllabus |
Open Market Job Search Tips: This last lesson will teach you all of the tools you need for looking for work in a competitive market. The Open Market has a vast range of avenues to choose from and you値l learn all about working with classifieds, company vacancy listings, professional associations, information interviews, long-distance job hunting, panel interviews, applications, Internet job searches, and job fairs. Finally, you値l learn about a few more services available to help you: employment agencies, headhunters, consultants and temporary-to-permanent alternatives, as well as the do's and don'ts of working with these job search support systems. |
| Lesson 12 Objective |
Reviewing Hidden Market jobs; getting ready and making the first contact with managers; examining resume packet preparation and resourcing tools; learning investigation strategies, interviewing techniques, and negotiation for salary and benefits package. |