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Business and Marketing Writing
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| Price: |
$99.00 |
| Business Focus: |
Sales & Marketing |
| Instructor: |
Lisa Adams |
| Course Code: |
bmw |
| Delivery Method: |
Instructor-led Online Course |
| Frequently Asked Questions |
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| Course Overview: |
Are you a writer working in the business world? Or a marketing professional responsible for obtaining great marketing copy? Maybe your boss made you the company writer, but you've never had any training. Or maybe you're just interested in a writing or marketing career.
Whatever your background, this fun course will teach you to write or identify copy that achieves business and marketing goals. Improve your work, your knowledge, your company's image, and your chances of getting hired, promoted or applauded!
Using clear explanations, real-life examples, and an animated style, the course solidifies the relationship between business and marketing principles and written communications. You'll learn how business and marketing objectives affect writing choices. You'll get practical writing instruction in grammar, clarity, structure and more. You'll understand issues unique to this discipline, such as buzzwords, working with a team, and marketing ethics.
Whether you seek to improve your own writing or learn to identify effective copy, this course will help you understand the power of writing - and use it to present a solid, cohesive message to your target audience. |
| Instructor Biography: |
| Lisa Adams is an accomplished writer and editor specializing in business, marketing, and creative writing. Known for her exceptional command of the English language, grammatical precision, and unflinching dedication to excellence, Lisa has won numerous awards for her creative, professional, and scholarly writing. Her diverse body of work has been published in print, on the Web, and on television. |
| Course Syllabus: |
| Lesson 1 Syllabus |
The Role of Business and Marketing Writing |
| Lesson 2 Syllabus |
The Ins and Outs of Image |
| Lesson 2 Objective |
Understand marketing principles, writing principles, the role of business and marketing writing, and the role of the business and marketing writer. |
| Lesson 3 Syllabus |
Writing Approaches and Strategies |
| Lesson 3 Objective |
Understand the complexities of corporate image to produce more informed, more potent copy. |
| Lesson 4 Syllabus |
Media |
| Lesson 4 Objective |
Understand the initial writing process, ask the right questions and make informed writing decisions about any project. |
| Lesson 5 Syllabus |
Putting It All Together |
| Lesson 5 Objective |
Learn stylistic guidelines for writing different kinds of projects. |
| Lesson 6 Syllabus |
Writing Guidelines: Sentence Structure |
| Lesson 6 Objective |
Understand how to develop a project from start to finish, applying all the information in the previous lessons. |
| Lesson 7 Syllabus |
Writing Guidelines: Grammar |
| Lesson 7 Objective |
Identify complete and incomplete sentences; identify and fix fused sentences and comma splices. |
| Lesson 8 Syllabus |
Writing Guidelines: Diction, Buzzwords and Jargon |
| Lesson 8 Objective |
Identify and fix problems with pronouns and misplaced modifiers. |
| Lesson 9 Syllabus |
Writing Guidelines: Clear and Concise Copy |
| Lesson 9 Objective |
Make accurate word choices; handle buzzwords and jargon. |
| Lesson 10 Syllabus |
Internal Communication |
| Lesson 10 Objective |
Learn ways to make copy more active and concise. |
| Lesson 11 Syllabus |
Editing, Proofreading and Evaluating |
| Lesson 11 Objective |
Understand internal images; learn to work more effectively with managers, editors, senior and junior writers, and artists. |
| Lesson 12 Syllabus |
Marketing Ethics |
| Lesson 12 Objective |
Understand the editing and proofreading processes; learn ways to evaluate writing; understand the principles of direct marketing. |
