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Publication Details

Building an Ethical Business
Price: $99.00
Business Focus: Business Administration
Instructor: Kevin Dornan
Course Code: bee
Delivery Method: Instructor-led Online Course
Frequently Asked Questions
     
Course Overview:
Master the knowledge and skills needed to build an ethical business and give your company tremendous competitive advantages. Learn how to solve significant ethical dilemmas that arise every day in businesses of every size.

You’ll discover the practical steps you can take to make ethics an essential daily part of your business practices as you face decisions concerning hiring, firing, working conditions, job discrimination and sexual harassment.

You’ll also explore the social responsibility of companies and their employees for such urgent concerns as product safety, truthful advertising and the natural environment.

This course will use actual cases to help you master the practical knowledge and skills needed to identify, analyze and resolve the complex ethical challenges presented, and to show you how ethical behavior can actually expand your company’s opportunities for profit.

Instructor Biography:
A practicing business lawyer for more than 17 years and the former CEO of a telecommunications company, Kevin Dornan holds Master's degrees in Philosophy and Religious Studies as well as the degree of Doctor of Law, and is listed is many editions of Who’s Who. Since 1996, he has served as an Adjunct Professor of Business Ethics at several colleges and universities, and is the co-author of an article on judicial process.

Course Syllabus:
Lesson 1 Syllabus In our first lesson, you'll begin to see how ethical behavior can create the kind of goodwill and reputation that will expand your company's opportunities for profit. We'll discuss what ethics requires and look at how some very successful companies have incorporated ethics into their daily business practices. You'll also learn how to draft a mission statement for your business that sets out clearly and concretely what your company's goals and hopes are, as well as the values and principles you stand for.
Lesson 2 Syllabus Today, you'll learn about the history of business and how the modern business system developed, from its origins in the medieval towns and universities to the multinational corporations of today. You'll also discover how to make ethics truly come alive in your workplace by creating an atmosphere in which the individual members of your company will want to act ethically.
Lesson 2 Objective Learn how ethics can enhance your business, and improve your bottom line.
Lesson 3 Syllabus In this lesson, you'll learn why it's important to respect your employees' rights. You'll learn what some of these rights are, including the right to privacy, and the steps that real businesses have taken to honor the rights and dignity of their employees. If you've ever wondered about the ethics of monitoring e-mails and telephone calls, or the use of hidden cameras, you won't want to miss this lesson.
Lesson 3 Objective Explore the evolution of business in human history, and consider some key concepts.
Lesson 4 Syllabus Today, you'll learn how to develop ethical personnel policies and procedures, including how to properly advertise a job, interview an applicant, and establish a fair salary. You'll also learn how to be fair in making promotions and in disciplining an employee, especially if you must make a decision about whether to fire someone.
Lesson 4 Objective Analyze the nature and extent of employee rights.
Lesson 5 Syllabus In this lesson, we'll look at some special challenges that arise in today's workplace. You'll learn about a business's obligations to its employees and the local community when making a decision about closing or relocating, as well as the alternatives a company may have. In addition, you'll learn some ethical guidelines for the use of personality tests and drug testing in the workplace. We'll also discuss the right of every worker to form and join labor unions, including the history of unions, the ideals that motivate them, and the dilemmas they sometimes raise.
Lesson 5 Objective Develop ethical personnel policies and procedures.
Lesson 6 Syllabus In today's lesson, we'll go over how to provide a safe, healthy, and caring work environment. You'll discover the concrete steps you can take to ensure that your company gives employee health and safety the priority they deserve. You'll also learn about the health and safety implications of stress, what causes stress, and how you can alleviate stress in your workplace. Before this lesson concludes, I'll provide you with suggestions for how you can design a more caring work environment by taking realistic measures to enhance work life, the well-being of workers, and thereby your employees' ability to produce higher-quality products and services for your customers.
Lesson 6 Objective Examine three special challenges that arise in today's workplace.
Lesson 7 Syllabus Today, we'll shift perspective a bit and consider an employee's obligations to the company. You'll learn about an employee's duty of loyalty, the importance of maintaining confidentiality, and how to avoid conflicts of interest. We'll also go over some guidelines for determining when business gifts and entertainment are ethical, when they aren't, and why a bribe isn't a legitimate gift.
Lesson 7 Objective Discover how to provide a safe, healthy, and caring work environment.
Lesson 8 Syllabus In this lesson, you'll learn about the obligations employees owe to their company's customers and the public at large, especially the duty of truthfulness and the obligation to avoid harm. You'll consider what whistle-blowing is, the circumstances under which it is (and isn't) ethical, and the hardships it may bring. We'll also examine what role your own self-interest, including concerns for your family, may play when you're faced with tough ethical choices. Are there some personal sacrifices that it would simply be unreasonable to require in the name of ethics?
Lesson 8 Objective Confront some of the major ethical choices facing employees.
Lesson 9 Syllabus In this next lesson, you'll need to confront an unfortunate reality in today's workplace—the presence of discrimination. We'll carefully examine the meaning of job discrimination, why it's unethical, and how your company can provide a level playing field where every worker competes solely on the basis of talent and ability. We'll also discuss what sexual harassment is, the serious ethical questions it raises, and what practical steps you can take to prevent and report such behavior.
Lesson 9 Objective Consider an employee's obligations beyond the company.
Lesson 10 Syllabus Once again, we'll shift perspective in order to consider the rights of consumers in today's marketplace. You may be surprised to discover that the consumer rights movement isn't very old. We'll explore the rights that consumers have—particularly the right to products that are safe—and examine the responsibilities of businesses for product quality, prices, labeling, and packaging. In addition, you'll learn about the importance of truth in advertising, especially in ads directed to children. We'll also look carefully at an issue of growing concern in this Information Age—consumer privacy—and the measures companies should take to protect this important right.
Lesson 10 Objective Investigate the nature and extent of job discrimination, including sexual harassment.
Lesson 11 Syllabus In this lesson, we'll explore a resource of which we are all consumers—the natural environment. As you'll soon see, business's legacy in this regard has been rather poor. You'll learn the ways in which business has encouraged environmental degradation and resource depletion, and how you can begin to change this. I'll also ask you to consider what kind of environment you wish to hand on to your children and grandchildren, as well as to the generations to come.
Lesson 11 Objective Explore consumer rights.
Lesson 12 Syllabus In this last lesson, we'll look at three situations that illustrate the ethical challenges of doing business internationally—exporting hazardous wastes, applying the principles of gender and racial equality in some foreign markets, and the ongoing infant formula controversy. Although the ethical standards you learned in previous lessons remain the same, this lesson will give you an opportunity to apply them in difficult circumstances. As you'll see, time and time again, ethics is about making the right choices, and this course is designed to help you make them.
Lesson 12 Objective Reflect on business' obligations concerning the natural environment.

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