Research in Marketing

Click on article title to view & purchase. Articles are sorted by their publication date in reverse chronological order.

On what should firms focus in transitional economies? A study of the c...
March 01, 2007

Determinants of the variety of routes to market.
March 01, 2007

Do loyalty programs really enhance behavioral loyalty? An empirical an...
March 01, 2007

Intra-brand differences in payment periods in marketing channels.
March 01, 2007

Using model-based expectations to predict voluntary turnover.
March 01, 2007

Anticipated identification costs: improving assortment evaluation by d...
March 01, 2007

Marketing renaissance: how research in emerging markets advances marke...
December 01, 2006

The role of ratio differences in the framing of numerical information.
December 01, 2006

Estimating joint preference: a sub-sampling approach.
December 01, 2006

A cross-national investigation of incentive sales compensation.
December 01, 2006

Competition in local-service sectors.
December 01, 2006

The impact of individual and managerial factors on salespeople's contr...
December 01, 2006

Exploring product and service innovation similarities and differences.
September 01, 2006

Consumer attitudes toward marketplace globalization: structure, antece...
September 01, 2006

Empirical generalizations from brand extension research: how sure are ...
September 01, 2006

Service failure recovery: the moderating impact of individual-level cu...
September 01, 2006

The impact of knowledge and empowerment on working smart and working h...
September 01, 2006

The effect of secondhand market on the firm's dynamic pricing and new ...
September 01, 2006

Experimental design on the front lines of marketing: testing new ideas...
September 01, 2006

Explicit and implicit catalysts of consumer resistance: the effects of...
September 01, 2006

Do exchange hazards always foster relational governance? An empirical ...
March 01, 2006

Customer loyalty to one service worker: should it be discouraged?
March 01, 2006

Virtual Bass model and the left-hand data-truncation bias in diffusion...
March 01, 2006

Another look at loss aversion in brand choice data: can we characteriz...
September 01, 2005

Measuring and modeling the (limited) reliability of free choice attitu...
September 01, 2005

An experimental investigation of scanner data preparation strategies f...
September 01, 2005

The influence of top management team functional diversity on strategic...
September 01, 2005

Advance-selling as a competitive marketing tool.
September 01, 2005