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Precision Marketing
Publication covering advertising, marketing and public relations.
LETTER: We need to drive change.(Letter to the editor)
November 14, 2008
LETTER: Don't neglect catalogues.(Letter to the editor)
November 14, 2008
LETTER: Invest for the long term.(Letter to the editor)
November 14, 2008
LETTER: Do we need another label?(Letter to the editor)
November 14, 2008
CREATIVE CRITIQUE: NOVEMBER 2008.
November 14, 2008
ACT ON CO2: Targeted creativity.
November 14, 2008
VERTICAL MARKETS: How to keep the tills ringing.
November 14, 2008
CONTACT CENTRE SURVEY: Staying in close contact.
November 14, 2008
FOCUS ON SINGLE CUSTOMER VIEW: Getting a global picture.(Company overv...
November 14, 2008
FOCUS ON SINGLE CUSTOMER VIEW: CASE STUDY - One single source.
November 14, 2008
FOCUS ON SINGLE CUSTOMER VIEW: CASE STUDY - Deeper facts & figures.
November 14, 2008
FOCUS ON SINGLE CUSTOMER VIEW: CASE STUDY - Racing ahead.(Company over...
November 14, 2008
NEWS ROUNDUP: Downturn focuses marketers on CRM.
November 14, 2008
NEWS ROUNDUP: Comparethemarket.com appoints VCCP for #20m brief.
November 14, 2008
NEWS ROUNDUP: Littlewood's Shop Direct axes up to 400 staff.
November 14, 2008
NEWS ROUNDUP: Button takes head of CRM role at HMV.
November 14, 2008
NEWS ROUNDUP: Proximity tops DMA shortlist.
November 14, 2008
NEWS ROUNDUP: Nissan gears up for direct mail push.
November 14, 2008
NEWS ROUNDUP: Unicef seeks agency for high value donor account.
November 14, 2008
NEWS ROUNDUP: Email marketers must focus on targeting.
November 14, 2008
NEWS ROUNDUP: Internet Advertising Bureau appoints head of mobile.
November 14, 2008
NEWS ROUNDUP: Energy Saving Trust reviews #2m digital task.
November 14, 2008
NEWS ROUNDUP: John Lewis appoints Experian CheetahMail.
November 14, 2008
NEWS ROUNDUP: The REaD Group acquires meta-morphix.
November 14, 2008
ANALYSIS: Funds dry up for industry takeovers.
November 14, 2008
ANALYSIS: Channeling the right messages.
November 14, 2008
ANALYSIS: Charities suffer as consumers cutback.
November 14, 2008
CONSUMER INSIGHT: Targeting the UK's most affluent consumers.
November 14, 2008
PROFILE - DAVID METCALFE: Direct talking.
November 14, 2008
OPINION: Small businesses use B2B data too.(Column)
November 14, 2008
LEADER: A new beginning.(Column)
November 14, 2008
NEWS ROUNDUP: DMA appoints Metcalfe as chair.(Direct Marketing Associa...
November 14, 2008
NEWS ROUNDUP: Prospect Swetenhams and Market Monitor merge into ICC.(P...
November 14, 2008
NEWS ROUNDUP: N&P appoints Alterian to boost online.(Norwich and Peter...
November 14, 2008
NEWS ROUNDUP: Broadsystem scoops Marriott business.(Brief article)
November 14, 2008
NEWS ROUNDUP: Dyer quits Caspian.(Caspian List & Data Management Ltd)(...
November 14, 2008
VIEWPOINT: And the winner is.(Viewpoint essay)
November 14, 2008
OPINION: Integration is the key to search success.(Brief article)(Colu...
November 14, 2008
FOCUS ON LEAD GENERATION: Flocking for consumer leads.
November 14, 2008
FOCUS ON SINGLE CUSTOMER VIEW: Striking the right balance.
November 14, 2008
NEWS ROUNDUP: M&S reviews marketing budget.(Marks and Spencer PLC)(Bri...
November 14, 2008
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