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Precision Marketing

Publication covering advertising, marketing and public relations.

Total result: 98 articles

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DIGITAL: dotMailer to expand services.
June 27, 2008

DIGITAL: Farewell to mail order catalogues.
June 27, 2008

DATA: Bmibaby to focus on single customer view.
June 27, 2008

DATA: Experian eyes $12bn new software sector.
June 27, 2008

ANALYSIS: Email marketing in the dock over security issues.
June 27, 2008

ANALYSIS: Digital marketing begins to deliver on old promises.
June 27, 2008

LETTER: Who pays when politics and direct marketing mix?(Letter to the...
June 27, 2008

LETTER: The importance of being email.(Letter to the editor)
June 27, 2008

VIEWPOINT: When will banks wake up to mobile benefits?
June 27, 2008

TOP CLIENT SURVEY: Jostling for position.
June 27, 2008

TOP CLIENT SURVEY: Brands in Need of a Direct Makeover.
June 27, 2008

LIST/INSERT FILE: Insert opportunity from TV channel.
June 27, 2008

LIST/INSERT FILE: First release from Johnston Press.
June 27, 2008

MOVING PEOPLE: Carlson appoints Gorton to top creative role.
June 27, 2008

Nice Work: Ben Cooper.
June 27, 2008

TNT deal rescues MPS cash shortfall.
June 27, 2008

Co-op to build roster for financial services.
June 27, 2008

IN BRIEF: HSBC to create call centre jobs.(Brief article)
June 27, 2008

Charities warned about the danger of 'one night stands'.
June 27, 2008

Thomas Cook pools direct account and boosts digital.
June 27, 2008

Privilege pushes 'Posh Perks'.
June 27, 2008

Royal Mail pushes mail love affair.
June 27, 2008

IN BRIEF: Royal Mail compensation up to #4m.(Brief article)
June 27, 2008

IN BRIEF: Virgin Media admits data blunder.(Brief article)
June 27, 2008

IN BRIEF: CWU green light for more strikes.(Brief article)
June 27, 2008

DIGITAL: UEFA under fire over Euro cybersquatters.
June 27, 2008

LETTER: Turning data into accessible info.(Letter to the editor)
June 27, 2008

LIST/INSERT FILE: Accountancy file up for grabs.
June 27, 2008

LIST/INSERT FILE: Primary education list now available.
June 27, 2008

Equity release push from Norwich Union.(Brief article)
June 27, 2008

Chatline fined over racy texts.(Spread Media )(Brief article)
June 27, 2008

Suppression rockets as credit crunch bites.(Brief article)
June 27, 2008

OPINION: Why guidelines are different from rules.(Viewpoint essay)(Bri...
June 27, 2008

MOVING PEOPLE: Code Computerlove makes key appointments.(Brief article...
June 27, 2008

MOVING PEOPLE: Two new recruits join Matrix Data Solutions.(Brief arti...
June 27, 2008

MOVING PEOPLE: Two new senior account managers join LIDA.(Brief articl...
June 27, 2008

IN BRIEF: Duo fined for stealing data.(Brief article)
June 27, 2008

IN BRIEF: COI draws up agency shortlist.(Children's Workforce Developm...
June 27, 2008

Atkinson takes global role in EHS shake-up.(EHS Brann promotes Matt At...
June 27, 2008

LEADER: Why Asbof is not so boring, after all.(Brief article)
June 27, 2008

ANALYSIS: Does Cannes 'failure' expose UK creative malaise?(Cannes Lio...
June 27, 2008

DATA: Why creatives need not fear the data.
June 27, 2008

DATA: Marketing Metrix unveils census tools.(Peripheral Data Indicator...
June 27, 2008

IN BRIEF: HBOS in DM shake-up.(database marketing strategy )(Brief art...
June 27, 2008

IN BRIEF: AffiliateFuture boosts team.(Brief article)
June 27, 2008

IN BRIEF: Carbon Trust hunts roster.(Brief article)
June 27, 2008

NSPCC targets donors with 'Hug' campaign.(National Society for the Pre...
June 27, 2008

DATA: Casinos get tough in fight to stop ID fraud.
June 13, 2008

DATA: NHS hires Jaywing to help slash costs.
June 13, 2008

DATA: Information Arts database 'best in breed'.
June 13, 2008

ANALYSIS: EHS Brann gets in shape for the next generation.
June 13, 2008

ANALYSIS: How online retailers are beating the credit crunch.
June 13, 2008

ANALYSIS: When does 'hard-hitting' become a step too far?
June 13, 2008

CONSUMER INSIGHT: High spending urbanites invade the countryside.
June 13, 2008

OPINION: Innovation crucial during tough times.(Column)
June 13, 2008

LETTER: Why pile it high, sell it cheap, just doesn't wash.(Letter to ...
June 13, 2008

LETTER: Mr Bishop, you are not alone.(Letter to the editor)
June 13, 2008

LETTER: Blame where blame is due.(Letter to the editor)
June 13, 2008

LETTER: Learning lessons of online retail.(Letter to the editor)
June 13, 2008

DATABASE SOFTWARE: How unique is unique?
June 13, 2008

CUSTOMER MANAGEMENT: Keeping the doctor away.
June 13, 2008

LIST/INSERT FILE: Mail order wine list up for grabs.
June 13, 2008

MOVING PEOPLE: Wax bolsters team with key appointments.
June 13, 2008

MOVING PEOPLE: WDMP raids Draft FCB to boost creative team.
June 13, 2008

MOVING PEOPLE: Blue Sheep appoints Sollis to senior data role.
June 13, 2008

HBOS hunts agency for Halifax.
June 13, 2008

LA Fitness to review direct marketing brief.
June 13, 2008

IN BRIEF: Heinz seeks CRM agency.(Brief article)
June 13, 2008

IN BRIEF: Smith fills key role at Experian.(Brief article)
June 13, 2008

Business decision-makers 'drowning in communication'.
June 13, 2008

Clubcard chief urges respect for agencies.
June 13, 2008

United unveils online push for go ahead!
June 13, 2008

Egg holds agency talks in wake of Muir appointment.
June 13, 2008

Christian Aid reaches out to youth.
June 13, 2008

Philips targets Father's Day.
June 13, 2008

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