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Precision Marketing

Publication covering advertising, marketing and public relations.

Total result: 91 articles

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ANALYSIS: Are you willing to tarnish your brand over sloppy data?
March 21, 2008

OPINION: Why pull apart the perfect bedfellows?(Column)
March 21, 2008

LETTER: Are incentives an act of irresponsibility?(Letter to the edito...
March 21, 2008

LETTER: Taking heed of green duties.(Letter to the editor)
March 21, 2008

LETTER: Online is not the only solution.(Letter to the editor)
March 21, 2008

VIEWPOINT: Charities must find new 'golden goose'.
March 21, 2008

LEADER: Are you committing Facebook suicide?
March 21, 2008

CONSUMER INSIGHT: A comfortable life awaits in suburbia.
March 21, 2008

Creative Critique: 21.03.08.(Chemistry Communications Group PLC)(Brief...
March 21, 2008

PAPER & ENVELOPES: Pushing the envelope.
March 21, 2008

LIST/INSERT FILE: Database offers generous donors.
March 21, 2008

LIST/INSERT FILE: Catalogues unveil mature buyers.
March 21, 2008

LIST/INSERT FILE: Competition site releases users.
March 21, 2008

LIST/INSERT FILE: Freemans unveils fashionable file.(Brief article)
March 21, 2008

MOVING PEOPLE: Millennium boosts account team.(Brief article)
March 21, 2008

MOVING PEOPLE: Meteorite makes raft of appointments.
March 21, 2008

MOVING PEOPLE: EHS Brann Discovery recruits Lindridge.
March 21, 2008

MOVING PEOPLE: Database Group hires two new senior staff.
March 21, 2008

Charities face hike in postage costs.
March 21, 2008

Disney Destinations chief Robertson quits.
March 21, 2008

Chelsea FC revamps CRM for global push.
March 21, 2008

IN BRIEF: Call centres face high churn rates.(Brief article)
March 21, 2008

IN BRIEF: Asda moves affiliate to buy.at.(Brief article)
March 21, 2008

IN BRIEF: Dr Pepper seeks new generation.(Brief article)
March 21, 2008

DoH anti-smoking blitz to target blue collar workers.
March 21, 2008

Lexus pushes green credentials.
March 21, 2008

Hicklin Slade hires Wallinger.
March 21, 2008

IN BRIEF: Vodafone rejigs customer policy.(Brief article)
March 21, 2008

IN BRIEF: B&Q in email shake-up.(Brief article)
March 21, 2008

IN BRIEF: Disabled charity to relaunch.(Brief article)
March 21, 2008

IN BRIEF: BT facing legal action over data.(Brief article)
March 21, 2008

IN BRIEF: Parceline rebrands as DPD.(Brief article)
March 21, 2008

IN BRIEF: IoF backs decision to freeze Gift Aid.(Brief article)
March 21, 2008

Virtual skin clinic to promote anti-ageing.
March 21, 2008

Brands sign up for new 'webkey'.
March 21, 2008

A difficult birth for the digital world.(Column)
March 21, 2008

Esure signs as first client for Quantium.
March 21, 2008

Amnesty takes donor management in-house.
March 21, 2008

Data8 unveils Excel-based data solution.(Brief article)
March 21, 2008

Why engagement is the only answer.
March 21, 2008

ANALYSIS: How much money are you wasting on email marketing?
March 21, 2008

ANALYSIS: The #1.6bn deal to give online ads a personal touch.
March 21, 2008

LIST/INSERT FILE: File ideal for family focused offers.(Brief article)
March 21, 2008

Who's the boss?: Nick Barber.(talk with Nick Barber of Tequila)(Interv...
March 21, 2008

Peugeot in three-pronged drive.
March 07, 2008

Parshotam nets OgilvyOne role.
March 07, 2008

IN BRIEF: Goldwag joins REAL Digital.(Brief article)
March 07, 2008

IN BRIEF: TV docs aid 'No Smoking' blitz.(Brief article)
March 07, 2008

IN BRIEF: Domino's starts recycling push.(Brief article)
March 07, 2008

RSPCA seeks shop for direct work.
March 07, 2008

IN BRIEF: TalkTalk chief Thatcher quits.(Brief article)
March 07, 2008

Facebook unveils new application for brands.
March 07, 2008

Skoda rethinks online experience.
March 07, 2008

Why digital is not just about fashion.
March 07, 2008

Experian offers brands data MOT service.
March 07, 2008

ANALYSIS: Can charities shake off accusations of donor bribery?
March 07, 2008

ANALYSIS: Future of temporary workers hangs in the balance.
March 07, 2008

LETTER: Blame bureaux for clean data 'smoke and mirrors'.(Letter to th...
March 07, 2008

LETTER: Suppression cuts campaign costs.(Letter to the editor)
March 07, 2008

LETTER: Green repercussions.(Letter to the editor)
March 07, 2008

LIST DEVELOPMENTS: A positive approach.
March 07, 2008

LIST/INSERT FILE: ipoints releases member database.
March 07, 2008

MOVING PEOPLE: John Brown poaches Henry from WWAV.
March 07, 2008

MOVING PEOPLE: Intermedia Marketing appoints head of sales.
March 07, 2008

DMA: Recycling targets 'miles away'.
March 07, 2008

Npower hunts direct marketing agency.
March 07, 2008

IN BRIEF: Bell calls for online attack.(Brief article)(Conference note...
March 07, 2008

'Sniper-like' direct marketing leads way for effectiveness.
March 07, 2008

BBC hands Geronimo mag loyalty account.
March 07, 2008

Direct marketers urged to follow COI plastic bag ban.
March 07, 2008

IN BRIEF: TfL hunts agency for Oyster brief.(Transport for London)(Bri...
March 07, 2008

IN BRIEF: Littlewoods' profits to double.(Brief article)
March 07, 2008

BHF scraps roles in marketing shake-up.(Brief article)
March 07, 2008

Jail threat to bosses who flout TPS rules.(Telephone Preference Servic...
March 07, 2008

IN BRIEF: COI bans Govt use of plastic bags.(Brief article)
March 07, 2008

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