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Precision Marketing
Publication covering advertising, marketing and public relations.
Total result: 99 articles |
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Zonal pricing: legal challenge looms.
January 25, 2008
RBS Insurance head of e-business quits.
January 25, 2008
IN BRIEF: Meyer takes over at Acxiom.(Brief article)
January 25, 2008
IN BRIEF: ICO slams CW data practices.(Brief article)
January 25, 2008
Royal Mail recruits 'experts' to boost postal campaigns.
January 25, 2008
Betfair 'SP' launch to challenge the bookies.
January 25, 2008
Volvo rethinks strategy to engage with younger market.
January 25, 2008
DraftFCB lands Chevrolet task.
January 25, 2008
IN BRIEF: Experts back ID card scheme.(Brief article)
January 25, 2008
IN BRIEF: Sharpen joins WDMP board.(Brief article)
January 25, 2008
HSE revamps to fight workplace accidents.
January 25, 2008
IN BRIEF: Met pushes 'gun surrender'.(Brief article)
January 25, 2008
DIGITAL: Beasley to head up WDMP digital.
January 25, 2008
DIGITAL: Unlocking the power of digital marketing.
January 25, 2008
DATA: Talking Numbers plan ties on and offline data.
January 25, 2008
ANALYSIS: Tackling the rise of sexually transmitted infections.
January 25, 2008
ANALYSIS: Why affiliate marketing is coming into its own.
January 25, 2008
OPINION: An upbeat forecast amidst choppy seas.(Column)
January 25, 2008
LETTER: Customer churn figures give cause for concern.(Letter to the e...
January 25, 2008
LETTER: The shape of things to come.(Letter to the editor)
January 25, 2008
LETTER: IT and marketing in harmony.(Letter to the editor)
January 25, 2008
LEADER: Zonal pricing not so dull after all.
January 25, 2008
CONSUMER INSIGHT: New breed transforms post-industrial landscape.
January 25, 2008
PROFILE: Keeping mobile on track.
January 25, 2008
LIST/INSERT FILE: Candis launches list and insert file.
January 25, 2008
LIST/INSERT FILE: Mail order mums in updated database.
January 25, 2008
LIST/INSERT FILE: B2B contacts in brand new file.
January 25, 2008
MOVING PEOPLE: AIS strengthens client services team.
January 25, 2008
MOVING PEOPLE: TDA appoints award winning copywriter.(appointment of S...
January 25, 2008
Ping takes role at Ai Data Intelligence.(appointment of Charles Ping)(...
January 25, 2008
IN BRIEF: Kent heads up propertyfinder.(appointment of Gillian Kent)(B...
January 25, 2008
IN BRIEF: Affiliate marketing tops #3bn in sales.(Brief article)
January 25, 2008
IN BRIEF: DVLA 'recklessly disclosing' data.(Driver and Vehicle Licens...
January 25, 2008
DIGITAL: BP interactive blitz to promote Ultimate fuel.(Brief article)
January 25, 2008
LIST/INSERT FILE: New list reveals mature donors.
January 25, 2008
LIST/INSERT FILE: Quiz site offers online subscribers.
January 25, 2008
MOVING PEOPLE: Abacus Direct appoints UK marketing manager.(appointmen...
January 25, 2008
ANALYSIS: Postcomm tries simple solution to market domination.
January 25, 2008
DATA: The importance of maintaining integrity.
January 25, 2008
Sponsor A Puppy goes digital.(Brief article)
January 25, 2008
VIEWPOINT: Why the punishment must fit the crime.
January 25, 2008
LIST DEVELOPMENT: An appealing prospect.
January 25, 2008
IN BRIEF: White quits Leith to set up agency.(resignation of Ian White...
January 25, 2008
VSO draws inspiration from John and Yoko.(Brief article)
January 25, 2008
DATA: UK 'worst' country in data quality study.(Survey)(Brief article)
January 25, 2008
DATA: Companies urged to hire data stewards.(Brief article)
January 25, 2008
Creative Critique: 25.01.08.(briefs)
January 25, 2008
CUSTOMER MANAGEMENT: What price security?
January 25, 2008
MOVING PEOPLE: Scaife joins EHS Brann as planning director.(appointmen...
January 25, 2008
Nice Work: Debbie Spence.(Brief article)
January 25, 2008
Industry backs 'fraud-busting' law.
January 11, 2008
DraftFCB chiefs quit as exodus continues.
January 11, 2008
Inbev seeks digital shop for Stella Artois.
January 11, 2008
IN BRIEF: Seychelles and CNN woo tourists.(Brief article)
January 11, 2008
IN BRIEF: Tourism Ireland hunts agency.(Brief article)
January 11, 2008
Derbyshire BS plans marketing shake-up.
January 11, 2008
Craik Jones chief joins BEC as founder quits.
January 11, 2008
Royal Mail appoints Lamb to lead data development team.
January 11, 2008
Lexus gears up for RX 400h push.
January 11, 2008
NS&I hunts for head of CRM.
January 11, 2008
IN BRIEF: HP in 'Happy People' push.(Brief article)
January 11, 2008
Morley poetry blitz to push diversified funds.
January 11, 2008
Learndirect hires Golley Slater.
January 11, 2008
IN BRIEF: Spam hits all-time high.(Brief article)
January 11, 2008
IN BRIEF: Fitness First hit by data gaffe.(Brief article)
January 11, 2008
DIGITAL: OgilvyOne boosts digital team.
January 11, 2008
DATA: Poor data practices 'cost brands #1.7m'.
January 11, 2008
Direct marketers' survival guide to the year ahead.
January 11, 2008
Can mobile firms ring the changes and slash churn?
January 11, 2008
Brands urged to tap customer data or pay the price.
January 11, 2008
PROFILE: Bear-necessities of marketing.
January 11, 2008
LETTER: We have our part to play in 'data-gate' fightback.(Letter to t...
January 11, 2008
LETTER: Digital beneficial to direct mail.(Letter to the editor)
January 11, 2008
LETTER: Interaction needs to be tailored.(Letter to the editor)
January 11, 2008
VIEWPOINT: Tough year will hail fresh opportunities.
January 11, 2008
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