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Precision Marketing

Publication covering advertising, marketing and public relations.

IN BRIEF: Public warned of bogus collectors.(Brief article)
December 14, 2007

LETTER: Agency size aids many award wins.(Letter to the editor)
December 14, 2007

LETTER: Is Mortascreen really up to date?(Letter to the editor)
December 14, 2007

LETTER: Why the demise of ER could be necessary evil.(Letter to the ed...
December 14, 2007

OPINION: Intelligent data is key to fulfilment.(Brief article)
December 14, 2007

DIGITAL: O2 launches festive survival kit.('The Blueroom')(Brief artic...
December 14, 2007

IN BRIEF: Thomas: 'Tip of the iceberg'.(Brief article)
December 14, 2007

PriceRunner unleashes viral 'elf'.
December 14, 2007

Paper industry body seeks agency to combat eco fears.
December 14, 2007

Volkswagen pushes 'junior' SUV Tiguan.
December 14, 2007

Charities fail to cash in on rising Web visitor figures.
December 14, 2007

IN BRIEF: Paddy Power overhauls email.(Brief article)
December 14, 2007

IN BRIEF: Garcia leaves BBC Mags.(Brief article)
December 14, 2007

IN BRIEF: Liquid poised for Engine deal.(Brief article)
December 14, 2007

Ferrari hunts agency to handle CRM brief.
December 14, 2007

Suitors to battle it out over Chemistry group.
December 14, 2007

Recycling hit by 'postcode lottery'.
December 14, 2007

MOVING PEOPLE: Carlson Marketing makes senior appointments.
December 14, 2007

MOVING PEOPLE: Claydon Heeley poaches HTW creative director.
December 14, 2007

LIST/INSERT FILE: Database unveils online buyers.
December 14, 2007

LIST/INSERT FILE: File targets mature audience.
December 14, 2007

LIST/INSERT FILE: Staples releases mail order buyers.
December 14, 2007

LIST/INSERT FILE: Catalogue file has new selections.
December 14, 2007

LIST/INSERT FILE: ASOS.com updates buyers database.
December 14, 2007

DATA: Ai launches largest home mover record.
December 14, 2007

DATA: RedEye sets sights on improving online CRM.
December 14, 2007

DATA: First eco 'Data Farm' to woo green brands.
December 14, 2007

DIGITAL: Let's not forget the 'real' communities.
December 14, 2007

DIGITAL: Expedia hires WWAV for direct account.
December 14, 2007

IN BRIEF: Mobile marketing to tackle gun crime.(Brief article)
December 14, 2007

Maximiles opens division in Italy.
December 14, 2007

SURVEY: Best practice.
December 14, 2007

PROFILE: Leading the way.
December 14, 2007

CONSUMER INSIGHT: Why consumers love living in a budget world.
December 14, 2007

ANALYSIS: Encouraging consumers to choose brand over price.
December 14, 2007

DATA: Not black or white, but shades of grey.
December 14, 2007

FoE boosts top team ahead of major review.(Friends of the Earth)(Brief...
December 14, 2007

Playboy plots mobile burst.(Playboy Enterprises Inc.)(Brief article)
December 14, 2007

IN BRIEF: Contact Survey.(Brief article)
December 14, 2007

MFI goes interactive with online overhaul.(Brief article)
December 14, 2007

IN BRIEF: EDS blamed for PO 'data-gate'.(Electronic Data Systems Corp....
December 14, 2007

IN BRIEF: Newsgroup signs for O2 scheme.(Brief article)
December 14, 2007

ANALYSIS: Which campaigns had the 'wow' factor in 2007?
December 14, 2007

ANALYSIS: Why positive 'word of mouse' is so essential.
December 14, 2007

VIEWPOINT: Gratify me - and do it immediately.
December 14, 2007

DATABASE MANAGEMENT: A change in the weather.
December 14, 2007

MOVING PEOPLE: The Search Works strengthens SEO team.(Usman Patel and ...
December 14, 2007

MOVING PEOPLE: Furr joins Intermedia Global as account manager.(Sam Fu...
December 14, 2007

NICE WORK: Anish Raivadera.(Brief article)
December 14, 2007

OPINION: Time for change - before it's too late.(Brief article)
December 14, 2007