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Precision Marketing

Publication covering advertising, marketing and public relations.

Total result: 150 articles

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OPINION: Has organic food lost its innocence?(Column)
November 30, 2007

LETTER: BSkyB vs EDS: A law suit waiting to happen.(Letter to the edit...
November 30, 2007

VIEWPOINT: Customer loyalty that's built to last.
November 30, 2007

Saxton's crusade.
November 30, 2007

Creative Critique: 30.11.07.
November 30, 2007

UTILITIES: Powering customer loyalty.
November 30, 2007

CONTACT CENTRE: Calling the shots.
November 30, 2007

CONTACT CENTRE: Why listening to customers is becoming more crucial.
November 30, 2007

LIST/INSERT FILE: Catalogue unveils responsive buyers.
November 30, 2007

LIST/INSERT FILE: Wine lovers respond to email.
November 30, 2007

LIST/INSERT FILE: Opportunities for theatre lovers.
November 30, 2007

MOVING PEOPLE: Entire poaches McCann Erickson copywriter.
November 30, 2007

MOVING PEOPLE: Adestra ramps up sales and marketing team.
November 30, 2007

MOVING PEOPLE: Groves joins digital production company.
November 30, 2007

Industry fears data-gate backlash.
November 30, 2007

Royal Mail fights back over zonal pricing plan.
November 30, 2007

Pfizer appoints WWAV to OTC Viagra account.
November 30, 2007

IN BRIEF: Travel firm in search blitz.(Brief article)
November 30, 2007

IN BRIEF: Racing UK pushes coverage.(Brief article)
November 30, 2007

IN BRIEF: Charity launches Christmas appeal.(Brief article)
November 30, 2007

Women's charity rolls out anti-violence push.
November 30, 2007

Waitrose gets festive to boost store traffic.
November 30, 2007

Esporta hunts loyalty chief for expansion programme.
November 30, 2007

Volvo promotes revamped range.
November 30, 2007

Schroders hires digital agency.
November 30, 2007

IN BRIEF: Borders launches dedicated site.(Brief article)
November 30, 2007

IN BRIEF: Zurich overhauls strategy.(Brief article)
November 30, 2007

Nectar boosts portal with 60 new retailers.
November 30, 2007

Online Marketing Show expands.(Conference news)
November 30, 2007

IN BRIEF: CWU 'silent' on TNT disc loss.(Brief article)
November 30, 2007

IN BRIEF: Data-gate panic crashes ICO website.(Website overview)(Brief...
November 30, 2007

IN BRIEF: DMA opens broadband TV channel.(Brief article)
November 30, 2007

DIGITAL: Mini Rolls digital push puts focus on the past.
November 30, 2007

DIGITAL: Ambi Pur in strategy overhaul.
November 30, 2007

DIGITAL: Using broadband TV to build brands.
November 30, 2007

DATA: Sport England mines data for fitness blitz.
November 30, 2007

DATA: Sun Life concentrates on customer security.
November 30, 2007

DATA: Businesses 'unwittingly' put at risk.
November 30, 2007

DATA: Carbon neutrality challenges market.
November 30, 2007

ANALYSIS: Direct mail holds its own in digital onslaught.
November 30, 2007

ANALYSIS: AOL launch sparks concern over marketing to kids.
November 30, 2007

Brand owners risk losing out on '#750m online bonanza'.
November 30, 2007

IN BRIEF: Partners opens research division.(Partners Andrews Aldridge)...
November 30, 2007

ANALYSIS: Supermarkets hold the key to coupon resurrection.
November 30, 2007

LETTER: Giving direct agencies credit.(Letter to the editor)
November 30, 2007

LETTER: Govt to blame for data disaster.(Letter to the editor)
November 30, 2007

LEADER: Data-gate: Who'll have last laugh?(Brief article)
November 30, 2007

AGENCY AWARDS: Top of the form.
November 30, 2007

LIST/INSERT FILE: Book club names are repeat buyers.
November 30, 2007

LIST/INSERT FILE: Gift firm offers affluent females.
November 30, 2007

MOVING PEOPLE: Chemistry appoints new client services director.(Chemis...
November 30, 2007

NICE WORK: Matthew Kelleher.(RedEye International Ltd.)(Brief article)
November 30, 2007

ANALYSIS: Is the online middle-man keeping you up at night?
November 16, 2007

ANALYSIS: Retailers still lost when it comes to natural search.(Report...
November 16, 2007

OPINION: The next generation of online marketing?(Column)
November 16, 2007

LETTER: Full integration is key to high ROI.(Letter to the editor)
November 16, 2007

VIEWPOINT: Time to rewrite the marketing rulebook.
November 16, 2007

OPINION: #709m challenge to future of CRM.(Column)
November 16, 2007

CONSUMER INSIGHT: UK commuters fuelling home shopping revolution.
November 16, 2007

Suppress to impress.
November 16, 2007

LIST/INSERT FILE: Catalogue unveils responsive buyers.
November 16, 2007

LIST/INSERT FILE: 'Offer hungry' males on market.
November 16, 2007

MOVING PEOPLE: LIDA makes raft of creative appointments.
November 16, 2007

MOVING PEOPLE: DNX hires new account director and artworker.
November 16, 2007

IN BRIEF: Brands sign up for green card.(Brief article)
November 16, 2007

IN BRIEF: Britannia seeks direct agency.(Brief article)
November 16, 2007

Cold prospecting slumps as consumers warm to email.
November 16, 2007

Christian Aid shake-up to hit #100m fundraising goal.
November 16, 2007

IN BRIEF: LV= appoints distribution head.(Brief article)
November 16, 2007

IN BRIEF: SMEs in Alliance & Leicester plans.(Brief article)
November 16, 2007

Centaur unveils Data Summit 2008 event.
November 16, 2007

Spire appoints integrated agency.
November 16, 2007

IN BRIEF: Call centres 'face staff cull'.(Brief article)
November 16, 2007

IN BRIEF: Tesco launches fashion CRM strategy.(Brief article)
November 16, 2007

Range Rover creates online spectacular.
November 16, 2007

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