Precision Marketing

Publication covering advertising, marketing and public relations.

MOVING PEOPLE: Hedman to drive specialist growth at Xtract.
April 20, 2007

LIST/INSERT FILE: Healthy shoppers from vitamin firm.
April 20, 2007

LIST/INSERT FILE: Beauty club lists affluent women.
April 20, 2007

LIST/INSERT FILE: Shoe catalogue releases file.
April 20, 2007

WEB ANALYTICS: Channel crossing.
April 20, 2007

VERTICAL MARKETS: Damage limitation.(Company overview)
April 20, 2007

Creative Critique.
April 20, 2007

VIEWPOINT: Guidance can boost consumer confidence.
April 20, 2007

OPINION: Rationality is key to reach 'philistines'.(Column)
April 20, 2007

CONSUMER INSIGHT: Trust moves closer to home as authority is shunned.
April 20, 2007

Brand owners 'don't understand their customers'.
April 20, 2007

MOVING PEOPLE: Promotion at Archibald Ingall Stretton.(Bob Udale promo...
April 20, 2007

MOVING PEOPLE: Geronimo builds digital team.(Geronimo Marketing and Co...
April 20, 2007

MOVING PEOPLE: Lynchpin appoints new channel manager.(Alison Williams ...
April 20, 2007

LETTER: Danger of losing the brand's voice.(Letter to the editor)
April 20, 2007

LETTER: Look before you leap into IPTV.(Letter to the editor)
April 20, 2007

LETTER: Even best creative is no use without quality data.(Letter to t...
April 20, 2007

IN BRIEF: Cano Lopez to drive Ai growth.(Jon Cano Lopez appointed as d...
April 20, 2007

British Gas under fire over 'pitch from hell'.(Brief article)
April 20, 2007

UK contact centre industry still in rude health.(Industry overview)
April 20, 2007

ANALYSIS: Home shopping giants take on niche little earners.
April 20, 2007

Offshore strategy holds key to success.
April 20, 2007

Expansion in Brazil continues for Experian.
April 20, 2007

Readers rewarded by The Washington Post.
April 20, 2007

US DMA hits back on marketing to minors.
April 20, 2007

Turning green issues into an opportunity.
April 20, 2007

Orange 'best integrated brand'.
April 20, 2007

IN BRIEF: UNICEF push tackles spread of HIV.(Brief article)
April 20, 2007

Online and direct head Bellwether.
April 20, 2007

Yell sells partnerships to give access to data.
April 20, 2007

IN BRIEF: TNT Post links with Tribe.(Brief article)
April 20, 2007

IN BRIEF: Corner shops reward loyalty.(Brief article)
April 20, 2007

IN BRIEF: NHS career blitz woos teens.(Brief article)
April 20, 2007

IPoints opens up postal database.
April 20, 2007

Booktrust in child literacy push.
April 20, 2007

Friends of the Earth bids to put value on activist activity.
April 20, 2007

Yahoo! signs movie deal with Unilever.
April 20, 2007

NSPCC in first DRTV push with ChildLine.
April 20, 2007

Consumer apathy to blame for 'TK Maxx-style hacking'.
April 20, 2007

'Disaster' looms as QMP scheme folds.(Quality Standard for Mail Produc...
April 20, 2007

IN BRIEF: Miliband plots major mailing blitz.(David Miliband )(Brief a...
April 20, 2007

IN BRIEF: UK drops out of spam 'hall of shame'.(Brief article)
April 20, 2007

St John Ambulance in appeal for first aiders.(Brief article)
April 20, 2007

PROFILE: Steady hand on the tiller.(David Woodd)(Biography)
April 20, 2007

LEADER: Time to pull plug on 'twisted' sales pitch.
April 20, 2007

LIST/INSERT FILE: Westminster list up for grabs.(Westminster Collectio...
April 20, 2007

LIST/INSERT FILE: Database names motivated men.(National Magazine Comp...
April 20, 2007

Butlins hunts shop for direct business.(Butlins Skyline Ltd.)(Brief ar...
April 20, 2007

IN BRIEF: Army drives recruits online.(Brief article)
April 20, 2007

IN BRIEF: Restructure at Millennium.(Brief article)
April 20, 2007

Nice Work: Joel Schillig.(Brief article)
April 20, 2007

MOVING PEOPLE: New addition to drive growth at Arc.(Gregg Imlah appoin...
April 06, 2007

MOVING PEOPLE: Digital appointments at Geronimo.(Fleur Hicks-Duarte an...
April 06, 2007

MOVING PEOPLE: Green joins field marketing team.(Sophia Green appointe...
April 06, 2007

IN BRIEF: Commissioner reappointed.(Richard Thomas )(Brief article)
April 06, 2007

SMS: Mechanism for change.
April 06, 2007

LEISURE: Novel approaches.
April 06, 2007

PROFILE: Ring of confidence.
April 06, 2007

LETTER: DMA has its say on Miliband.(Letter to the editor)
April 06, 2007

VIEWPOINT: Loyalty and the surveillance society.
April 06, 2007

LETTER: Postcomm's ire is being aimed at wrong target.(Letter to the e...
April 06, 2007

OPINION: Forward thinkers go forth and co-create.(Column)
April 06, 2007

Postal bust up proves to be curate's egg for brands.
April 06, 2007

Are there really hidden dangers to data collection?
April 06, 2007

TMW opens its doors to mainland Europe.
April 06, 2007

Industry chiefs call for 'spyware' law rethink.
April 06, 2007

Are you tuned to the right channel?
April 06, 2007

Childcare push to poorer families.
April 06, 2007

Lurpak campaign links brand to quality foods.
April 06, 2007

IN BRIEF: Vodafone hires Lida.(Brief article)
April 06, 2007

IN BRIEF: Hiney set to join Carlson.(John Hiney appointed at Carlson M...
April 06, 2007

IN BRIEF: Zonal pricing policy under scrutiny.(Brief article)
April 06, 2007

IN BRIEF: Postcomm calls for VAT reform.(Brief article)
April 06, 2007

IN BRIEF: Creme Egg goes online for Easter.(Brief article)
April 06, 2007

IN BRIEF: HSBC diverts calls to India.(Hongkong and Shanghai Banking C...
April 06, 2007

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