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Precision Marketing

Publication covering advertising, marketing and public relations.

Total result: 103 articles

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VERTICAL MARKETS: Busting the myth of the IT nerd.
March 23, 2007

LETTER: Let consumers choose on charity direct mail.(Letter to the edi...
March 23, 2007

VIEWPOINT: New Labour, same old gesture politics.
March 23, 2007

Creative Critique: 23.03.06.
March 23, 2007

FIELD MARKETING: Down to experience.
March 23, 2007

LIST/INSERT FILE: Latest edition of nursing database.
March 23, 2007

MOVING PEOPLE: New commercial director for Lynchpin.(Steven Dalgleish ...
March 23, 2007

MOVING PEOPLE: Brown heads up list management.(Scott Brown appointed)(...
March 23, 2007

MOVING PEOPLE: Momentum makes digital appointments.(Mat Kiddie and Pau...
March 23, 2007

MOVING PEOPLE: Glass recruits new head for mobile team.(Craig Massey a...
March 23, 2007

MOVING PEOPLE: Burnett Works makes Nannar deputy chief.(Jaz Nannar pro...
March 23, 2007

LIST/INSERT FILE: List identifies senior employees.
March 23, 2007

Miliband snubs opt-in summit.
March 23, 2007

Client customer data 'shambles'.
March 23, 2007

Otto plots new range to target 'busy women'.
March 23, 2007

Campaign backs countdown to smoking ban in England.
March 23, 2007

Online meeting giant builds Euro invasion.
March 23, 2007

Spong to head direct marketing for AAR.
March 23, 2007

MPs reveal fears over 'meek' replacement for Postwatch.
March 23, 2007

Suzuki bike targets Euro cities.(Suzuki Motor Corp.)(Brief article)
March 23, 2007

Virgin Mobile in agency search.
March 23, 2007

IN BRIEF: Spam victim starts service.(Brief article)
March 23, 2007

IN BRIEF: Closer embarks on online blitz.(launch of closerdiets.com we...
March 23, 2007

IN BRIEF: Moran succeeds Harris at Lida.(Shaun Moran succeeds David Ha...
March 23, 2007

John Lewis direct arm takes on Camelot man.
March 23, 2007

Rapp Collins beefs up global data.(Thomas Funk appointed at Rapp Colli...
March 23, 2007

IN BRIEF: Royal Mail reveals direct mail dip.(Brief article)
March 23, 2007

IN BRIEF: Coupe to step down at Experian.(Brief article)
March 23, 2007

IN BRIEF: Radisson group offers 'green' points.(Brief article)
March 23, 2007

Lucozade goes viral to get its edge back.
March 23, 2007

Celebs head up brain tumour push.
March 23, 2007

Battle for direct mail future rages in the US.
March 23, 2007

Finance acquisitions fuel mailshot growth.(Brief article)
March 23, 2007

Timely reminder of power of creativity.
March 23, 2007

ANALYSIS: Royal Mail accentuates positive as mail volumes dip.
March 23, 2007

ANALYSIS: Does anyone know how you get through to women?
March 23, 2007

CONSUMER INSIGHT: Why many consumers believe choice is a chore.
March 23, 2007

PROFILE: Publish and be grand.
March 23, 2007

OPINION: Clients suffer from procurement, too.(Column)
March 23, 2007

IN BRIEF: Gala signs up to Nectar scheme.(Gala Bingo)(Brief article)
March 23, 2007

IN BRIEF: Boots targets big spenders.(Brief article)
March 23, 2007

IN BRIEF: TM examines customer base.(mobile marketing by Trinity Mirro...
March 23, 2007

The power to cut through the clutter.(methods of effective target mark...
March 23, 2007

Inter Milan to reward fiercely loyal fan base.(Brief article)
March 23, 2007

LETTER: Politicians will follow the vote.(Letter to the editor)
March 23, 2007

LEADER: Does anyone have a cure for data droop?
March 23, 2007

DATA ANALYTICS: Level the playing field.
March 23, 2007

LIST/INSERT FILE: Wealthy parents list updated.
March 23, 2007

LIST/INSERT FILE: Regular spenders on mail order.
March 23, 2007

LIST/INSERT FILE: Access to buyers of kids' play gear.
March 23, 2007

IN BRIEF: Agencies urged to switch post.(Brief article)
March 09, 2007

PPA slams zonal pricing scheme.
March 09, 2007

IN BRIEF: Barclaycard shifts to India.(Brief article)
March 09, 2007

IN BRIEF: Littlewoods plots gaming blitz.(Brief article)
March 09, 2007

WWF 'mailing in a pen' hits business chiefs.
March 09, 2007

NU narrows pay-as-you-go targets.
March 09, 2007

Proof of the power of the personal touch.
March 09, 2007

DMA balks as postal prices rise by 40%.
March 09, 2007

New Zealand brings in law to eradicate spam.
March 09, 2007

ANALYSIS: 'Clunky' iTV fails to stir excitement in the living room.
March 09, 2007

ANALYSIS: Is Royal Mail 'bleating' or does it need new rules?
March 09, 2007

CONSUMER INSIGHT: Child-raising Challenge unearths vulnerable parents.
March 09, 2007

PROFILE: Wells plays the numbers game.
March 09, 2007

LETTER: When easing suffering outweighs convenience.(Letter to the edi...
March 09, 2007

LETTER: Why direct mail isn't quite so evil.(Letter to the editor)
March 09, 2007

OPINION: The long, long road to iTV revolution.(Column)
March 09, 2007

BUSINESS TO BUSINESS: Taking care of business.
March 09, 2007

LIST DEVELOPMENTS: Question of trust.
March 09, 2007

PAPER & ENVELOPES: Getting the full package.
March 09, 2007

LIST/INSERT FILE: Fundraising file put on the market.
March 09, 2007

LIST/INSERT FILE: Property show reveals database.
March 09, 2007

MOVING PEOPLE: Partners Andrews Aldridge recruits Modha.
March 09, 2007

Royal Mail wins compensation appeal.
March 09, 2007

Euro global chief Davis to set up consultancy.
March 09, 2007

IN BRIEF: Spam levels hit record high.(Brief article)
March 09, 2007

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