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Precision Marketing
Publication covering advertising, marketing and public relations.
Total result: 97 articles |
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DRTV 'far better at building brand value than image ads'.
January 26, 2007
GNER and Scots tie to push city breaks.
January 26, 2007
IN BRIEF: Leger plots online assault.(Brief article)
January 26, 2007
IN BRIEF: Vodafone and HTW to split.(Vodafone Group PLC's contract wit...
January 26, 2007
Asda launches ISA for kids' future.
January 26, 2007
Innovation is key to 'content generation'.
January 26, 2007
Washington passes law to ban pre-texting.
January 26, 2007
CONSUMER INSIGHT: Healthy hedonists indulge in their well-being.
January 26, 2007
OPINION: Respect email and customers will too.(Column)
January 26, 2007
VERTICAL MARKETS: Not all sweetness and light.
January 26, 2007
MOVING PEOPLE: Callcredit promotes Lund to deputy MD.(Graham Lund)(Bri...
January 26, 2007
Nice Work: Liz Bousfield.(group head of Mike Colling and Company)(Brie...
January 26, 2007
IN BRIEF: Skipton in deal with REaD Group.(Skipton Information Group p...
January 26, 2007
US branded 'biggest spam and virus host'.(Brief article)
January 26, 2007
ANALYSIS: Can 'Chelsea tractors' reverse negative image?(environement ...
January 26, 2007
ANALYSIS: The Facts - 4x4.(Brief article)
January 26, 2007
ANALYSIS: Email spend soars, but analysis is stuck in slow lane.
January 26, 2007
ANALYSIS: Exposing the 'good, bad and ugly' of UK broker sites.
January 26, 2007
LETTER: Let's not lose our heads over new digital reality.(Letter to t...
January 26, 2007
LETTER: Planning for the worst scenario.(Letter to the editor)
January 26, 2007
MOVING PEOPLE: Iris puts Nimeh in charge of digital.(appointment of Ge...
January 26, 2007
MOVING PEOPLE: Rigal heads new Holistic list division.(appointment of ...
January 26, 2007
IN BRIEF: Call for 'cyber police station'.(Brief article)
January 26, 2007
IN BRIEF: Centrica defects to TNT Post.(Brief article)
January 26, 2007
IN BRIEF: Direct budgets set to rise.(Brief article)
January 26, 2007
IN BRIEF: Church goes online for Lent.(Church of England)(Brief articl...
January 26, 2007
Asbof deal to bolster self-regulation fund.(Advertising Board of Finan...
January 26, 2007
Premierline Direct appoints WWAV Leeds to boost share.(Brief article)
January 26, 2007
Hellmann's taps makeover trend.(Brief article)
January 26, 2007
IN BRIEF: IDs 'worth #85,000 each'.(reports of ID theft)(Brief article...
January 26, 2007
IN BRIEF: Vertex sold off for #217.5m.(a consortium of Oak Hill Capita...
January 26, 2007
LETTER: Spam ban would aid marketers.(Letter to the editor)
January 26, 2007
DMA chief warns: beware 'green fog'.(Brief article)
January 26, 2007
Emirates direct brief heads to Chemistry.(Brief article)
January 26, 2007
AIS sells stake in Tree to Paul Simons group.(Brief article)
January 26, 2007
UK shops make Caples shortlist.(Event overview)(Brief article)
January 26, 2007
IN BRIEF: Wider data sharing planned.(Brief article)
January 26, 2007
IN BRIEF: Data chiefs face prison threat.(Brief article)
January 26, 2007
BTA hunts agency to lure Canadian visitors.(Brief article)
January 26, 2007
Claydon Heeley drafts in creatives.(Company overview)(Brief article)
January 26, 2007
Visit Wales plays on 'something different'.(Brief article)
January 26, 2007
Children wounded in Unilever 'knife' mailing.(Brief article)
January 26, 2007
Consumers can't get enough of magazines.(Industry overview)
January 26, 2007
PROFILE: Smith braced for storm ahead.(Industry overview)
January 26, 2007
VIEWPOINT: Meet the new tech, same as the old tech.(Industry overview)
January 26, 2007
LEADER: There's plenty of life in the old dog yet.(Industry overview)
January 26, 2007
LIST DEVELOPMENTS: Is small so beautiful?(Industry overview)
January 26, 2007
CUSTOMER MANAGEMENT: Attitude problem.
January 26, 2007
MOVING PEOPLE: Crawford joins CMW North Leeds office.(David Crawford)(...
January 12, 2007
MOVING PEOPLE: Iris recruits Maryon in expansion programme.(Lisa Maryo...
January 12, 2007
MOVING PEOPLE: Emailvision takes on Bates as country manager.(Paul Bat...
January 12, 2007
LIST/INSERT FILE: Guidepost Trust launches file.(EDM Media)(Brief arti...
January 12, 2007
LIST/INSERT FILE: Opportunity with home catalogue.(Health and Home)(Br...
January 12, 2007
DATA INTEGRITY: In case of emergency.
January 12, 2007
FINANCIAL SERVICES: Lending a helping hand.
January 12, 2007
Creative Critique: 12 January 2007.
January 12, 2007
VIEWPOINT: Are B2B marketers really out of the loop?(Industry overview...
January 12, 2007
OPINION: Challenging times in social network age.(Brief article)
January 12, 2007
'Strapped Students' are overburdened but optimistic.
January 12, 2007
ANALYSIS: Royal Mail warned to innovate or lose share to rivals.
January 12, 2007
ANALYSIS: Agencies fight for a role in the MySpace revolution.
January 12, 2007
ANALYSIS: Industry faces up to challenges of the year ahead.
January 12, 2007
Direct mailings still welcome on the mat.
January 12, 2007
Unicef mailing fuels fears of major scam.(Brief article)
January 12, 2007
It is up to us to build relationship of trust.
January 12, 2007
Online tool set to slash spending.(EuroDirect)(Cameo)(product enhancem...
January 12, 2007
Lenders face clampdown for giving sub-standard advice.
January 12, 2007
UIA hands #3m brief over to Barraclough.(UIA Insurance )(Barraclough E...
January 12, 2007
Industry backs 'invaluable' Donovan.(Judith Donovan )(Postwatch)
January 12, 2007
IN BRIEF: Students warned over ID theft.(Brief article)
January 12, 2007
IN BRIEF: Lib Dem 'breaks waste policy'.(Andrew Waller )(Brief article...
January 12, 2007
IN BRIEF: UK Mail lands State account.(Department for Work and Pension...
January 12, 2007
20:20 Scoops digital Stolichnaya account.(Brief article)
January 12, 2007
MOVING PEOPLE: Lavers takes charge at OgilvyOne CRM unit.(Peter Lavers...
January 12, 2007
LETTER: Threshers sadly missed marketing opportunity.(Letter to the ed...
January 12, 2007
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